I am going to be honest with you.   LinkedIn changes constantly. The algorithm shifts. New features get rolled out and old ones disappear. What worked six months ago does not necessarily work now. And if you are a small business owner trying to use ...

Let me ask you something.   When was the last time you actually looked at your LinkedIn profile photo? Not glanced at it. Really looked at it and thought: does this still look like me?   Because here is the thing. Your headshot is doing mo...

If you have noticed your LinkedIn reach changing recently, there is a reason. LinkedIn has just announced a significant update to its feed algorithm, and it is one of the biggest shifts we have seen in how the platform decides what content gets show...

Something big happened recently that most business owners will have missed completely. LinkedIn published guidance on how to optimise your content so it gets picked up and cited by AI chatbots like ChatGPT, Google AI, and Perplexity. Why does this m...

Why Your Connections Are One of Your Greatest Business Assets By the end of February, a lot of my clients start reflecting on how they’ve been feeling in their business. Some say they’ve made progress. Some say they’re clearer. And many say somethin...

How to Make Your LinkedIn Profile Stand Out Without Posting 24/7 February is all about love. But if we’re being honest, for many small business owners LinkedIn feels less like a valued relationship and more like something they keep meaning to come b...

How to Reset Your Goals Without Burning Out The new year often comes with a lot of expectation. New year. Fresh start. Big plans. And yet, for many small business owners, January and February feel heavy rather than energising. Sales can be slower. M...

What the next year tells us about work, technology and being human 2026 is not about more change. It is about faster change, and how we respond to it. Summary: What this blog covers This post explores the big shifts shaping 2026, backed by data and ...

Kick off the year with clarity, confidence and a plan that actually feels doable — not overwhelming. Summary: What You’ll Learn By the end of this post, you’ll understand:Why January planning matters — backed by real business statsThe core elements ...

Stop guessing and start creating content that actually gets seen, builds trust, and drives connections this year. Summary: What You’ll Learn By the end of this post you’ll have:A practical LinkedIn planning roadmap for JanuaryA clear explanation of ...

LinkedIn has released a new framework for B2B marketing measurement, and it gives business owners a clearer picture of what actually matters now. If you rely on LinkedIn to grow your business, attract better clients or support your team’s marketing,...

If you want to grow on LinkedIn, the latest data released by LinkedIn’s CEO gives us a clear picture of what is working right now. For business owners and leaders across Worcestershire, this is useful because it confirms what I see every day in my L...

If you want your business to stand out on LinkedIn, you already know it takes more than an occasional company update. This is especially true if you want your boss or senior leader to show up with confidence, clarity and personality online. I work w...

A practical guide for smarter posting, based on research by Richard van der Blom and AuthoredUp. LinkedIn keeps shifting under our feet, and the biggest change is how the format of your post shapes your visibility. If you are posting without underst...

I’ve just come back from a week in Ortigia, and I’ve fallen in love. Not just with the sea, the food, or the slow rhythm of Sicilian life, but with something far deeper. In the heart of Syracuse, among the ruins and whispers of ancient empires, I st...