I’ve got some exciting news for you about LinkedIn, the platform you thought you knew, but there's so much more to it than meets the eye. If you're a business owner looking to expand your horizons and make the most out of LinkedIn, you're in for a treat!
1. Be a LinkedIn Creator
First off, have you heard about "Creator" mode on LinkedIn? If not, it's time to explore this game-changer. By switching to "Creator" mode, you can unlock a treasure chest of tools to position yourself as an industry leader.
Imagine hosting LinkedIn Live Audio events, going live with video content, and launching newsletters right from your profile. Sounds amazing, right? Plus, you get to pick five hashtags that define your focus and interests, making it easier for like-minded professionals to discover you.
What's cool is that when someone visits your profile, the first thing they see is the option to follow you, not just connect. It's all about building your tribe and showing your influence through numbers.
2. Collaborate on Skills-Based Articles
Now, here's a brilliant feature: LinkedIn Skills Pages. When you add relevant skills to your profile, LinkedIn suggests AI-generated articles related to those skills. The twist? You can collaborate on these articles, adding your unique insights.
The more you do this, the more you establish yourself as a knowledgeable leader in your field. If you keep it up, LinkedIn might even reward you with a shiny gold "LinkedIn Top Voice" badge, proudly displayed on your profile.
3. Prove Your Skills with Assessments
Are you a master of your craft? Prove it with LinkedIn Skills Assessments. These quick quizzes showcase your expertise in technical and design software skills like Adobe and Microsoft packages.
Imagine proudly displaying your proficiency on your profile. It's an excellent move, especially if you're eyeing a career switch into a role that values these technical skills.
4. Boost Your LinkedIn SSI Score
Ever wondered why your LinkedIn posts don't get the engagement you hoped for? Enter the Social Selling Index (SSI), a tool used by savvy sales professionals. It measures your profile against four key criteria:
Establishing your professional brand
Finding the right people
Engaging with insights
Building relationships
A perfect score is 100, so if you excel in all four areas, you're golden!
Final Thoughts
LinkedIn is your playground for making connections, finding new business opportunities, and growing your personal brand. It's like a constantly evolving adventure, with new features rolling out regularly.
So, take advantage of your status as a LinkedIn Creator, collaborate on skills articles, prove your skills with assessments, and boost your SSI score. This is your ticket to reaching new career heights and unlocking a world of possibilities.
Also, don't forget to take my free LinkedIn quiz to audit your profile and kickstart your journey toward a profile you can be truly proud of. Start here: https://onlinemediaworks.co.uk/order?link=d2yta&pricing_plan=N9G8eQNWVe
Let's make LinkedIn work its magic for your business!