I'd like you to try something.
Enter your name into Google's search bar.
Now scroll down, and I'm guessing your LinkedIn profile is one of the top five search results, if not the first if you have a unique name.
What impression do you give if a potential client googled you and found your LinkedIn profile?
Is your profile something that makes you proud or something that makes you cringe?
LinkedIn is, without a doubt, the most important social network for business.
This is why your profile must accurately portray you to your network and potential customers.
This is where my free LinkedIn Profile Audit is useful.