I first talked about Linkedin"s collaborative articles back in March (check out that article) LinkedIn says that it’s now facilitated over a million expert contributions via the format, making it the platform’s fastest-growing traffic driver, as more professionals share their thoughts.
- LinkedIn now offers a Community Top Voice badge as an incentive for Collaborative Article contributions.
- This badge makes a user's profile stand out on LinkedIn and encourages more user engagement.
- LinkedIn is updating the layout of Collaborative Articles to focus on user contributions.
- Contributors will be showcased at the top of the post, and the in-stream display format is being updated.
- LinkedIn now allows users to respond to Collaborative posts with regular emoji characters.
- The interface has been improved to make it easier for readers to navigate through contributions.
- Collaborative Article notifications have been enhanced to connect users to relevant posts.
- AI prompts for articles have been improved for more engaging results.
- Users can select the skills they want to contribute to by filling in the "Top Skills" section of their profile.
- LinkedIn uses systematic understanding of user interests based on app activity.
- There's a display of articles that users can contribute to, aiming to help them earn the "Top Voice" badge.
- The "Top Voice" badge has become a popular way to showcase expertise and authority on LinkedIn.
- These updates are expected to increase user engagement and contributions on the platform.