What are LinkedIn articles?
LinkedIn offers a vast canvas for sharing your knowledge and expertise, with article lengths of up to 125,000 characters (approximately 17,000 words!).
Embracing this opportunity allows you to dive deep into your subject matter, demonstrating your expertise in a comprehensive and impactful way.
Crafting well-written articles not only establishes you as a thought leader but also serves as a catalyst for meaningful conversations on the platform.
As visitors scroll past your About section on your LinkedIn profile, they'll encounter the Articles & Activity box. This prime real estate prominently displays your latest article, whether freshly penned or posted years ago, becoming a central focus that enhances your personal brand and elevates your visibility among peers and prospects.
1.Access to Your Target Audience Made Easy:
LinkedIn offers a remarkable advantage by providing easy access to your target audience when you publish articles. Whether you're involved in the B2B industry or seeking connections with professionals and aspiring professionals, LinkedIn connects you with millions of relevant individuals. This unique platform offers a tremendous potential for a high return on investment (ROI) for each post, especially when strategically positioned and shared with your growing followers.
2.Minimal Time Commitment:
Managing a personal blog on your website might not be feasible for everyone due to time constraints. However, publishing articles on LinkedIn requires a smaller time commitment, making it a practical alternative. If time remains a concern, you can always consider enlisting the assistance of a digital marketing agency to manage your website and create regular blog posts, optimising your online presence.
3.Build Your Influence:
By sharing valuable and authoritative content on LinkedIn, you can showcase your expertise and steadily build your influence within your industry. Each post contributes to gaining recognition as an expert, enhancing your credibility and reputation. While frequent LinkedIn status updates are beneficial, article publishing allows you to delve into more comprehensive topics, solidifying your position as a thought leader.
4.Test Content Before Blogging:
LinkedIn serves as an excellent platform to test content before publishing it on your business's blog. By observing how your LinkedIn followers engage with the content, you can gauge its potential reception on your blog. If it resonates well with your LinkedIn audience, it's likely to be well-received by your blog's readers too.
5.Share Value in LinkedIn Groups:
For those actively participating in LinkedIn groups, writing and publishing articles presents an opportunity to provide value to fellow members. Sharing insightful content not only strengthens your relationships within these groups but also attracts potential leads. LinkedIn offers a diverse range of thriving communities, catering to various interests, from entrepreneurship and creative fields to technology enthusiasts and beyond.
Conclusion
In summary, LinkedIn articles offer an excellent platform to share industry expertise, connect with a relevant audience, and expand your following. Taking advantage of this unique platform can help establish your authority, foster meaningful relationships, and ultimately contribute to the growth of your professional network.