Renowned LinkedIn expert Richard van der Blom recently reported the way to get found on LinkedIn is to: -
1) Prioritise Your Audience Over Algorithms
It's evident from recent changes that we're at the mercy of platform algorithms. However, consistently delivering quality, relevant, and insightful content ensures that your audience remains engaged, regardless of algorithm tweaks.
2) Diversify Content Formats
Given the varied performance of different post formats, it's crucial to diversify. Experiment with video content, short posts, slides or engaging Polls to see which resonates most with your audience.
3) Engage with Your Network
Beyond just posting, actively engage with comments on your posts and participate in discussions on others' content. This not only increases your visibility but also solidifies your position as an active member of the community.
4) Analyse & Adapt
Regularly review your LinkedIn™️ analytics to understand which content types, posting times, and topics are performing best. Use this data to refine your strategy and adapt to changing audience preferences.
5) Collaborate & Cross-Promote
Partner with fellow professionals or influencers in your industry for joint content initiatives. This can help you tap into their audience and counteract some of the reach limitations imposed by algorithm changes.