One exciting trend for 2023 in LinkedIn marketing is how brands are repurposing content from other platforms. Recycling content isn't new, but what works on Facebook might not work on LinkedIn. So, small businesses are upping their game.
Content on LinkedIn has a distinct flavour:
- It's professional yet conversational, with a touch of your brand's personality.
- It's smart and targeted, focusing on industry knowledge and B2B marketing.
- It's super personalised, thanks to LinkedIn's impressive audience targeting.
Repurposing content for LinkedIn is like giving your message a makeover. It broadens your reach, showcases your expertise, and connects you with a wider audience. It's all about becoming a thought leader while saving time on content creation.
Please take my free LinkedIn quiz to audit your profile and kickstart your journey toward a profile that wins you business. https://onlinemediaworks.co.uk/order?link=d2yta&pricing_plan=N9G8eQNWVe