Ever wondered why LinkedIn is not just another social media platform, but a powerful tool for your business? Well, let's dive into what makes LinkedIn such a game-changer for your brand.
LinkedIn: Where Business Thrives
LinkedIn, born as a job-hunting platform, has evolved into so much more. It's not about job listings now; it's a marketing powerhouse.
The magic lies in its audience. You see, the people on LinkedIn are laser-focused on business. That means you can share your company's info and events without competing with cute cat videos or vacation photos.
This business focus creates a built-in sense of trust on LinkedIn. In fact, in 2020, LinkedIn was the most trusted digital platform. Because it's a hub of professionals, folks here are more open to promotional stuff. And guess what? Decision-makers often have a direct presence on LinkedIn, right next to their brands. You can follow not only a company but its CEO and other executives for the latest news and updates.
2023: The year of focused repurposing
One exciting trend for 2023 in LinkedIn marketing is how brands are repurposing content from other platforms. Recycling content isn't new, but what works on Facebook might not work on LinkedIn. So, small businesses are upping their game.
Content on LinkedIn has a distinct flavour:
- It's professional yet conversational, with a touch of your brand's personality.
- It's smart and targeted, focusing on industry knowledge and B2B marketing.
- It's super personalised, thanks to LinkedIn's impressive audience targeting.
Repurposing content for LinkedIn is like giving your message a makeover. It broadens your reach, showcases your expertise, and connects you with a wider audience. It's all about becoming a thought leader while saving time on content creation.
Tips for LinkedIn Content Makeover
When repurposing content from platforms like Facebook or Instagram for LinkedIn, remember the LinkedIn vibe is more professional.
Here's how to make it feel right at home:
- Ask questions to spark engagement.
- Connect your content to current events or trends.
- Resize images for LinkedIn optimisation.
- Keep your brand in the spotlight.
- Don't rush reposting from other platforms to LinkedIn. Delay it a day or so.
It’s all about making sure your followers on multiple platforms don't feel overwhelmed by seeing the same post everywhere.