Imagine hosting a 24/7 networking event where your ideal clients wander in whenever they're ready to buy. Now picture Google serving as your bouncer, directing qualified leads straight to your digital doorstep. This isn't fantasy; it's the reality of...

Picture this: You’re hosting the business networking event of the year. The disco ball spins overhead, the conversation hums with opportunity, and your guest list includes every decision-maker you’ve ever wanted to meet. This isn’t fantasy, it’s exac...

As an author (as of 15th November!) and LinkedIn expert, I've always been fascinated by how professionals navigate the ever-changing landscape of social media. That's why I've written my latest book on LinkedIn strategy in a unique, non-linear format...

Standing out online can sometimes feel like trying to shine in a dimly lit room. That’s why I decided to write a book about LinkedIn, because I believe everyone deserves their moment in the spotlight, just like a disco ball transforms an ordinary spa...

LinkedIn Newsletters: A Comprehensive Exploration of Their ValueAs a LinkedIn specialist, I have been observing the platform's newsletter feature closely since its introduction in March 2022. After engaging discussions with industry strategists and t...

Want to stand out on LinkedIn? Forget text-only posts. Video is your secret weapon for 4X more engagement. Here's how to harness its power:1. Introduce Yourself with Video: Use the Featured section of your LinkedIn profile to share a brief introducti...

Unlock the Power of LinkedIn with my HELP! (Hey! It’s Esther’s LinkedIn Party)Are you ready to supercharge your LinkedIn presence and take your business to new heights? My revolutionary LinkedIn membership programme is designed specifically for ambit...

LinkedIn is making a significant push towards video content with the introduction of in-feed video carousels. Here are the key points about this update:1. Video Carousels: LinkedIn has introduced side-scrolling carousels displaying multiple video cli...

Are you looking to take your LinkedIn strategy to the next level? Want to stay updated on the latest trends, tips, and best practices? I’m excited to invite you to sign up for my **LinkedIn Newsletter**! Here’s what you can expect:✨ **Expert Tip...

Feeling a bit Lost on LinkedIn? Join my Free Social Media Clinic!We've all been there – you've got your LinkedIn profile looking tip-top, company page gleaming, but... silence! Where are the leads you crave? Where are the sales?Sound familiar?Fear no...

Renowned LinkedIn expert Richard van der Blom recently reported the way to get found on LinkedIn is to: -1) Prioritise Your Audience Over AlgorithmsIt's evident from recent changes that we're at the mercy of platform algorithms. However, consistentl...

On LinkedIn you can turn off the 'Show Political Content' filter. It may be on by default.Here's how...• Me (circular picture on the top bar) > Settings & Privacy• Account preferences• Feed preferences• Show political contentSlide to off.

Did you know LinkedIn™️does not allow members to use ‘pseudonyms, fake names, business names, associations, groups, email addresses, or special characters that do not reflect your real or preferred professional name.´Eek!In the name field you can put...

I first talked about Linkedin"s collaborative articles back in March (check out that article) LinkedIn says that it’s now facilitated over a million expert contributions via the format, making it the platform’s fastest-growing traffic driver, as more...

Do you want to expand your reach on LinkedIn™ and do you wonder how the LinkedIn™ algorithm evaluates and ranks your content in users' feeds?In this blog, we'll explore strategies to harness the LinkedIn™ algorithm to maximise your visibility.Why Lin...