LinkedIn is making a significant push towards video content with the introduction of in-feed video carousels. Here are the key points about this update:
1. Video Carousels: LinkedIn has introduced side-scrolling carousels displaying multiple video clips in users' feeds
2. Algorithmic Matching: The videos shown are algorithmically matched to users based on their in-app activity and profile details
3. Full-Screen Video Feed: Tapping on a video clip takes users to LinkedIn's TikTok-like full-screen vertical video feed, which was launched in March
4. Growing Video Engagement: LinkedIn reported that video is its fastest-growing content type, with video uploads up 34% year-over-year
5. Content Upload Increase: LinkedIn now sees 1.5 million pieces of content uploaded every minute
6. Appealing to Younger Audiences: This move is seen as an attempt to boost LinkedIn's appeal to younger users who are more aligned with video content
7. Potential Limitations: There are concerns that TikTok-style short-form videos may not be ideal for the professional engagement typically sought on LinkedIn
8. Alternative Suggestion: Some suggest that LinkedIn might benefit more from a dedicated video feed prioritising live-streams for industry updates and events
9. Experimental Approach: The introduction of non-intrusive in-stream carousels is viewed as a relatively safe experiment for LinkedIn to capitalise on growing video engagement
This update reflects LinkedIn's efforts to adapt to evolving content trends and user preferences, particularly in the realm of video content. However, the effectiveness of this approach in driving significant video engagement on the platform remains to be seen.