Want to stand out on LinkedIn? Forget text-only posts. Video is your secret weapon for 4X more engagement. Here's how to harness its power:
1. Introduce Yourself with Video: Use the Featured section of your LinkedIn profile to share a brief introduction video about yourself and your business. Aim for under a minute, ensuring to capture attention swiftly. Include a call-to-action (CTA) at the end, encouraging viewers to connect with you
2. Demonstrate Expertise: Enhance your Experience section by adding relevant videos that showcase your skills and past projects. This could include speaker reels, client project videos, or explainer videos. Whilst you can't upload videos directly, linking to external platforms like YouTube is effective
3. Diversify Content Delivery: Post videos directly to your LinkedIn news feed to engage your audience. This can include product demonstrations, answering FAQs, behind-the-scenes content, and client testimonials. Keep videos under 10 minutes and optimise them with captions and relevant hashtags
4. Improve Communication: Use LinkedIn's video messaging feature to send informal video messages to your connections. This personal touch can strengthen relationships and enhance communication
Video is a powerful tool for engagement on LinkedIn, helping to showcase expertise and build connections. How do you use regular video content to foster familiarity and trust with your audience?