Would you like to enhance your brand's online presence and connect with a wider audience? Are you unsure about how to establish a comprehensive system for monitoring social media and responding, without having to spend money on expensive tools?
Social listening involves keeping track of social media platforms for relevant content related to your business and participating in conversations when appropriate. By implementing a listening strategy, you can tap into discussions that go beyond your own comments or direct messages.
In fact, social listening enables you to analyse public posts and comments that contain specific keywords or hashtags. If you're not actively searching for such posts and engagement, you may be overlooking significant trends and discussions.
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