Let me share a story that unfolded in a simple M&S queue, but holds an insightful lesson for us all.
Picture this: I found myself waiting patiently in the queue, and a delightful lady in front of me sparked a conversation about my glasses. A genuine smile ignited between us as we exchanged words. In those brief moments, I willingly shared the details of my optician, creating a bond rooted in authenticity and rapport.
Now, let's translate this encounter to the digital realm of LinkedIn. We've all experienced those cold outreach messages that fail to produce a smile. They lack the finesse of building genuine connections, appearing too pushy, forward, or poorly written.
Step 1: Engage through thoughtful comments.
Ring the bell on their profile so that you’ll be notified when they post. Then, in a friendly and conversational manner, seize the opportunity to acknowledge something they've shared. Pose a question or offer an insightful comment that resonates with their interests. The key, here is authenticity.
Step 2: Ignite the conversation through direct messages.
Perhaps an article or newsletter they've posted piques your interest. Take this as your chance to engage further. Leave a thoughtful comment, showing genuine interest and a desire to delve deeper. Let the conversation flow freely.
Step 3: Arrange a meeting
Once you have nurtured the seeds of know, like, and trust, it is time to take the next step. Suggest a virtual coffee, where you can delve into deeper discussions and solidify the bond you are cultivating. Or for those fortunate enough to share geographical proximity, arrange an in-person meeting, where true connections can be solidified.
The path to fruitful networking lies in building human connections.
The key to success on LinkedIn lies in embracing our humanity. Engage in conversations that hold meaning and specificity. Demonstrate genuine interest and authenticity, for these qualities are the foundation on which fruitful connections are made. Who knows you may win a client, make a friend or even find a new optician!
P.S: Whenever you're ready to ignite your success, I've got three irresistible opportunities for you that will revolutionise your LinkedIn game. Let's dive in! Links are in the bio.
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Remember, success favours the bold! So, whether you choose to plunge yourself in the immersive workshop, grab a seat for my personalised Power Hour session, or embark on an empowering LinkedIn journey with my online course, know that the time for transformation is now. Don't wait another moment—grab the opportunity to rewrite your LinkedIn destiny and unlock a world of infinite possibilities.
To embark on this exciting journey, simply let me know your preferred option, and together, we'll set your LinkedIn success in motion. I can't wait to see your results!