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LinkedIn Success: Transforming Your Company Page

Unlocking LinkedIn Success: How to Transform Your Company Page from Ordinary to Extraordinary

Most Linkedin company pages are more ‘blah’ than brilliant.

The content company’s often post on their LinkedIn company page fails to appeal to their potential clients and other interested audiences because they post ‘blah’ content.

‘Blah’ content primarily focuses on the business accomplishments, boasting about their successes, and does not provide any real value to their audience.

Who is your target audience? What are they looking to achieve? Focus on how your business can help them.

On LinkedIn company pages the content that performs the best is not self-congratulatory or centered around celebrating successes.

Here are 10 types of content to post on your LinkedIn company page:-

1.    Thought Leadership Articles: Share well-researched articles or blog posts that showcase your industry expertise, insights, and perspectives. Offer valuable information and actionable advice to your audience.

2.    Industry News and Trends: Stay up-to-date with the latest news, trends, and developments in your industry. Share relevant updates and provide your unique perspective to initiate conversations and engagement.

3.    Employee Spotlights: Highlight your employees' achievements, milestones, or success stories. Celebrate their contributions and showcase the diverse talent within your organisation. This personalises your brand and fosters a sense of community.

4.    Company Culture and Behind-the-Scenes: Give your audience a glimpse into your company culture, values, and work environment. Share photos, videos, or stories that showcase your team, workplace events, or company traditions. This helps build an emotional connection with your audience.

5.    Customer Success Stories: Share stories and testimonials from satisfied customers who have benefited from your products or services. This social proof can inspire trust and confidence in your brand, encouraging engagement and potential leads.

6.    Relevant Infographics and Visual Content: Create and share visually appealing infographics, charts, or videos that simplify complex concepts or data related to your industry. Visual content tends to capture attention and is more likely to be shared.

7.    Interactive Polls and Surveys: Engage your audience by creating polls or surveys related to industry trends, preferences, or hot topics. Encourage participation and share the results to spark discussions and further engagement.

8.    Ask Thought-Provoking Questions: Pose open-ended questions related to industry challenges, best practices, or future trends. Encourage your audience to share their opinions, experiences, and insights.

9.    Educational Webinars or Live Events: Promote upcoming webinars, workshops, or live events hosted by your company. Provide details and invite your audience to register or participate. Live events create a sense of urgency and can generate valuable engagement.

10. Engage with Others: Actively engage with your audience by responding to comments, questions, and messages promptly. Encourage discussions, ask follow-up questions, and show genuine interest in what your audience has to say.

Remember, consistency and quality are key. Regularly post valuable content, engage with your audience, and analyse the performance of your posts to refine your content strategy over time.

Are you ready to elevate your LinkedIn company page from ordinary to extraordinary? Get in touch with me to give ‘blah’ the boot!