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Don't underestimate the power of LinkedIn

😉 Don’t underestimate the power of LinkedIn


📢 LinkedIn is dominating social media platforms, leaving behind Twitter, Snapchat, TikTok, and Reddit according to an article in ‘What’s new in publishing’.


🚀 LinkedIn is a popular choice for both adults and publishers, driving content discovery.


💷 The largest demographic on LinkedIn is the 25-34 age group, including those willing to pay for news.


😔 Publishers are shifting away from relying solely on social media for traffic, especially after BuzzFeed News' downfall due to declining Facebook referral traffic.


💼 About 44% of B2B publishers depend on LinkedIn, investing in the platform to promote their content.


🏆 While consumer publishers use various off-platform channels, LinkedIn remains a top contender, closely following Facebook in content discovery.


📈 A report by Echobox also confirms LinkedIn's growth and increased referral traffic.


🧨 Optimizing content sharing on LinkedIn helps reach and engage with an important demographic.


⏲️ The average visit duration on LinkedIn is approximately 7 minutes and is similar to Instagram, indicating significant opportunities for referral traffic growth.


💼 In summary, LinkedIn has become a powerful tool for publishers to drive referral traffic. Don't underestimate its potential! 😉