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Linkedin 101

£90.00

COURSE DETAILS

Date: Friday, September 23rd 2022
Time: 10.30-12.30
Venue: Hereford & Worcestershire Chamber of Commerce, Severn House, Prescott Drive, Worcester, WR4 9NE
Cost: £90 per person

Description

Position yourself for success
LinkedIn 101 gives you the skills and strategy, clarity and confidence you or your team need to step into CREATOR mode. We teach you how to communicate what you do, who you do it for, and why. It’s an opportunity to demonstrate your brand values and brilliance. Get it right, and it works like a magnet to attract the clients, funding, collaborations – whatever it is that you need to develop and grow.

Every business is different and measures success on social media in a different way – which is why we carefully tailor this programme to suit your specific needs.

WHAT YOU GET:

  1. Upskill Your Team – Sustainable skills
  2. LinkedIn Content Audit
  3. Content Strategy
  4. Content Creation Training and Real Life editing
  5. Company Page and Personal Profile Training
  6. Goal Setting
  7. Access to wider Marcomms, editorial & social media expertise

COURSE DETAILS

Date: Friday, September 23rd 2022
Time: 10.30-12.30
Venue: Hereford & Worcestershire Chamber of Commerce, Severn House, Prescott Drive, Worcester, WR4 9NE
Cost: £90 per person

PROGRAMME OUTLINE
10.00-10.15
Meet/greet and set-up
10.15-10.30 Discovery/Review

  • Overview of current LinkedIn posture
  • Confidence benchmarking
  • Review of raw/live content
  • Analysis of LinkedIn performance
  • 10.30-11.00 LinkedIn Focus Point
    Introduction to the platform
  • Personal and business profiles
  • Styles of LinkedIn posts
  • Best practices for privacy and security

11.00-11.15 Comfort break
11.15-11.45 Content Strategy

  • Overview of upcoming written content
  • Overview of visual content
  • Themes/events/days

11..45-12.15 Content creation

Creation and editing of real-life LinkedIn content

12.15-12.30 Goal setting and action plan

ABOUT THE PRESENTERS

Naomi Snelling is a journalist, magazine editor, branding consultant and an award-winning PR consultant to SMEs.
She has created LinkedIn content for top name brands and now coaches small teams and individuals in written and visual content. Her passion is helping brands tap into the real magic of what they offer – and helping marketing teams grow in skills and confidence.

Esther Partridge-Warner is a social media expert, coach and mentor, with experience in education as a digital marketing lecturer for both undergraduates and postgraduates at three UK universities. Her passion is working with growing businesses; giving them the skills and confidence they need to cut through the online noise and get their messages heard.

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