Why use Pinterest in your business?
Every day the business owners I work with are surprised when I suggest that they should consider Pinterest as part of their social media strategy, particularly B2B service-orientated firms. Here are my top reasons why Pinterest is a good fit for your business.
Not a social media platform?
400m monthly users
Pinterest users report that the platform helps them learn new things and find new products. What’s more, pinners are twice as likely to say that their time on the platform was time well-spent. My own experience is that time just seems to evaporate on the platform, so you may need to set a timer! Nine out of ten users describe the platform as filled with positivity.
The 6 most popular categories of pins are travel, health and wellbeing, fashion, beauty, food and homes. However, if your products or services don’t fall into these categories please don’t dismiss Pinterest just yet! Another way to get your pins noticed is to use motivational quotes and tips. Whatever your blog topic, create pins to highlight the key takeaways and signpost users to your blog post in the caption.
If you consider that a tweet lasts about 15 minutes and a Facebook post lasts about 6 hours you may be surprised to find out that the lifespan of a pin is a staggering 4 months (research by Wisemetrics). This means a single pin lasts approximately 1,680 times longer than a Facebook post. So, your pins will show up in a user’s feed weeks and months after you originally post them, if they’re relevant to their search.
According to research by Buffer, the most successful pins show users how to create something step-by-step, and this could apply whatever your industry. It’s an opportunity to create exciting content and ways for your business to stand out.
Many business owners complain that they feel at the mercy of the algorithm to show their content to followers and that platforms such as Facebook are becoming ‘pay to play’, but with Pinterest your content will be shown to the people who are searching for your keywords, who are already interested in what you do.
WHAT DO YOU GET FROM THE COURSE?
If you’d like to get to grips with Pinterest, I’m running an online workshop on Friday 15th January 2021.
It’s a live, two-hour engaging and interactive training session and includes practical help, advice and bite sized hints and suggestions, time is included to optimise your Pinterest profile.
Together we’ll implement my tried and tested plan to boost your business with Pinterest.
You’ll come away with the best:
• way to set up your profile
• things to post
• Pinterest strategy
• ways to increase engagement
• use of search to focus on your industry.
This is not death by PowerPoint, it’s a fast paced, interactive workshop with participation and immediately implementable advice.
You’ll also receive a downloadable Quick Start Guide with top tips, cheat sheets and checklists plus access to a VIP Facebook group for ongoing help and support. When: 15th January 2021 9.30 – 11.30 am Cost: £65
Don't miss out!