Let’s get

LINKEDIN working in your business

Why use LinkedIn in your business?

Whether you are a B2B or B2C business,  here are my top reasons why LinkedIn is a good fit for your social media strategy.


Great for networking

With nearly 700m active users, LinkedIn for business allows you to build your authority, create an active network, and gather insider knowledge from established professionals in your industry.

Find decision makers

As of 2019, LinkedIn had 90 million senior-level influencers. This means that you can easily find customers through searching by either their name, position, or company.

Business Orientated

Consistently posting content on the LinkedIn helps you generate 15X more impressions on general content. It has a professional vibe and users are there to grow their network and make connections.

Drive traffic to your website

Blogs and websites get 90% of their social traffic from Facebook, LinkedIn and Twitter. LinkedIn accounts for half of this.

Shorten the Customer Journey

According to Demandbase, social media, peer reviews, and ads influence a buyer’s decision-making journey.
52% of those surveyed said that LinkedIn had the biggest impact during research. Users use LinkedIn to browse existing discussions on products and ask for recommendations.

Double the engagement

Organisations that post weekly on LinkedIn can double their engagement on posts.
WildMind Creative found that LinkedIn post lasts for 24 hours compared with a tweet that lasts about 18 minutes.

Who am I?

Hi! I’m Esther

My mission is to help business owners who didn’t grow up with smartphones become expert at managing social media and maximise their online presence.

I’ve worked in large multinational corporations and micro businesses, across various industry platforms from educational publishing, security, IT, to health, recruitment, creative industries, EdTech and others.



Now I work with organisations to boost their power on social media, by offering one to one support and training, workshops and more. My mission is to simplify social media for you, so you can focus on the areas that win you business.

My claim to fame is that in 2005 I was Worcestershire’s Businesswoman of the Year, and I now lecture in social media at the University of Worcester.

Increase your KNOW, LIKE and TRUST factor.

A high-quality LinkedIn company page establishes your image on the global stage as a professional and trustworthy organisation.

Google ranks LinkedIn company pages and posts highly in search engine results, so creating posts for your company page and optimising them enhances your performance in the results pages.



If you’d like to get to grips with LinkedIn, I’m running an online workshop on Friday 5th February 2021.

It’s a live, two-hour engaging and interactive training session and includes practical help, advice and bite sized hints and suggestions, time is included to optimise your LinkedIn profile.

Together we’ll implement my tried and tested plan to boost your business with LinkedIn.

You’ll come away with the best:
• way to set up your profile
• things to post
• LinkedIn strategy
• ways to increase engagement
• use of search to focus on your industry.

This is not death by PowerPoint, it’s a fast paced, interactive workshop with participation and immediately implementable advice.

You’ll also receive a downloadable Quick Start Guide with top tips, cheat sheets and checklists plus access to a VIP Facebook group for ongoing help and support.

When: 5th February 2021

9.30 – 11.30 am

Cost: £65

Don't miss out!