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This week’s social media insight is when is the best time to post on Instagram?

Well, it depends!  It depends on your industry, your customers and where in the world you are located.  I suggest using the analytics on your Instagram account to discover when the best time is for your business.

However, a recent survey discovered that, on average, the best time to post on Instagram is between 8pm and 9pm GMT. However, the level of engagement you get can vary greatly depending on what day of the week you post, too. According to HubSpot the best day to post on Instagram is Thursday, not just at 9 pm GMT, but also at 11 am, 5 pm, and 10pm as people tend to check their phones during lunchtimes and at the end of the day.  Also, the various industry sectors tend to do better on different days, too.

Those quick checks into Instagram every couple of hours really do add up… The average amount of time spent on Instagram per day is 32 minutes, so what can you do to grab your prospect’s attention?  What type of content should you post? Read about the 6 types of social media post here.

Every business is unique. To build an engaged Instagram following, you need to understand who your customer is and when they are likely to be online.  If you’d like to learn about the best times to post to Facebook, read this post.

To find out more about Instagram why not come to the Social Media Café? It’s informal, informative and there’s cake too!

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