What does a perfect tweet look like?

Since 2017 Twitter increased the characters in a tweet to 280 from 140, last week we learned that the lifespan of an average tweet is only 18 minutes!

So how can we get our message across?  There is much debate on what a ‘perfect’ tweet might look like, but here are my top 9 ideas!

Planning is key!  I like to use a tool called Wordcounter.net which is a very handy way to ensure you don’t use more characters than you can.

  1. In your tweet use good grammar and avoid all capital letters and text speak. Emojis are OK, though!
  2. Use your own voice, consistent with your brand, be the authentic you!
  3. Use a mix of content, questions, stats and topics that will resonate with your audience.  Monitor what works.
  4. Don’t use more than 2 hashtags and try to avoid adding them at the end.
  5. Tell your readers what you’d like them to do, so include a call to action.
  6. Shorten links using bit.ly or similar so you can track the analytics.
  7. Leave at least 20 characters for your tweet to be retweeted. (Don’t forget to thank people for retweeting!)
  8. Add a branded visual or video, set up a template in Canva to save time. You can tag up to 10 people in your photo.
  9. Time your tweet to land when you know your customers are online – use the analytics data.