This week’s top tip are actually the top tips from 11 LinkedIn experts and was featured on Social Media Today. They quote some amazing statistics, such as the average decision maker reads 10 pieces of content before finalising their purchase decision and 80% of B2B leads come from LinkedIn.
So if LinkedIn is part of your marketing strategy, please let me know what you thought of these top tips? Which ones are you using? And which ones are you yet to try?
My favourite is from Allen Gannett, CEO of Track Maven. He says:
Make sure every post has a question. LinkedIn is a social platform and great for discussions.
I’ve certainly found I get better engagement on all platforms, not just LinkedIn, when I ask questions. Social media is for dialogue, it’s a two-way street, not a megaphone!