Have you ever wondered how the Twitter algorithm works?  Why do you see what you do?  According to Hootsuite:-

“The Twitter algorithm is a mathematical formula that works in the background to help ensure that the most important tweets appear at the top of your timeline each time you log in.”

With 6,000 tweets sent every second (with interesting and curious stats here) it can be frustrating to also learn that the lifespan of an average tweet is a mere 18 minutes!  So why bother?  There are a some good reasons in this article.

Are you on Twitter? Personally? Or for your business?  What do get out of it?  I love to know in the comments!

And if you’d like to understand more about the Twitter algorithm the whole Hootsuite article is here.