This week I’ve been focusing on Pinterest and the old adage about a picture being worth a thousand words has been going round in my head. You can read more about where that phrase came from on Wikipedia.
I came across the work of Dr James McQuivey . His bio says:-
He is the foremost analyst tracking and defining the power and impact of digital disruption on traditional businesses. His consumer models identify the ways consumers have embraced digital experiences and platforms, and his strategy models help companies prepare to serve those consumers.
Dr McQuivey predicted ten years ago in 2008 that video would take over the world. He said, “Video is worth 1.8 million words.” His reasoning is simple: if “a picture is worth a thousand words, then a video has to be worth at least 1.8 million words.” That would be about 3,600 pages of text.
Idea Rocket Animation goes on to explain: McQuivey’s equation goes like this:
- 1 picture = 1,000 words
- Video shoots at 30 frames per second (or 24fps, but who’s counting?)
- Therefore, 1 second of video = 30,000 words
- 30,000 words x 60 seconds (a common explainer video length) = 1.8 million.
John Medina of Brain Rules points out that:-
Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.
Idea Rocket report that 52% of consumers say that watching product videos makes them “more confident in online purchase decisions. So as marketeers we need to be aware of that our customers (and potential customers) are looking for content that can answer their questions in seconds, and video is the main way to do that. Have you embraced video as the fastest, most effective way to reach new leads?