How should small businesses use social media in 2019?

In this article in the Daily Telegraph, marketing expert, Gary Vaynerchuk suggests that the first step to success is to understand where your audience is and then choose the relevant tool, he says. “If you’re in the business-to-consumer [B2C] space, that means a combination of Facebook and Instagram, but if you’re business-to-business [B2B], it’s LinkedIn.”

Do you agree?

I do think that engaging rather than selling is key.  Marie Page explains further: Entrepreneurs must therefore focus on creating content that’s “engaging and drives conversations, as anything too promotional or salesy will be squashed.”

Is this your own experience?  I’d love to know!