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This week’s insight is looking at how to audit your LinkedIn profile.

Here are 8 areas to start to consider:-

  1. Profile Picture
    Do you have a profile picture?
    Is your profile picture clear and represent you in the best way possible? Is it a professional photo?
  2. Headline
    Do you have a headline?
    Does it speak to the audience you are looking to connect with?
    Does it engage people?
  3. Keywords
    Are the keywords you want to get found for present throughout your profile?
    Are you missing keywords that are new to your position?
  4. Skills
    Are all your skills up to date?
  5. Visuals
    Do you have visuals on your page?
    Do your visuals represent you and what you want to be known for at first glance?
  6. Groups
    Are you a member of more than 10 groups?
    Are you in the right groups?
    Are you getting traffic from the groups you are sharing in?
  7. Connections
    Are you connected to the right people?
  8. Articles
    Are you writing articles on LinkedIn?
    Have you posted in the last month?

There are more….. but if you have work to do on these, do that first before looking further! To be continued……

If you’d like my help please come to The Social Media Cafe!  There’ll be coffee, cake and friendly help and advice to make the most of LinkedIn in your business.  You’ll get a printed handbook to refer back to afterwards (not a copy of PowerPoint slides!) and access to a private Facebook group for on-going support and advice.

About me:

I’m Esther Partridge-Warner and I have an extensive background in sales and marketing, spanning over 25 years.

I’ve worked in large multinational corporations and micro businesses, across various industry platforms from educational publishing, security, IT, to health, recruitment, creative industries, EdTech and others.

In 2006 I graduated with a degree in IT for Education & Training. In autumn 2017 I commenced lecturing in Social Media in the Business School at Worcester University.

Now a successful entrepreneur, trainer and speaker, I provide business and marketing support for business owners, as well as for larger companies, networking groups and more.

I’m a recognised online marketing and social media expert and an Enterprise Nation advisor. If you’d like any further help or advice, I’d love to hear from you.

 

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