This week’s social media insight is about using Instagram stories to boost your business.
Do you use stories on Instagram?
There are 5 reasons here why you should:-
- You can now add music, so you’re adding another sense into the emotional mix
- You can add gifs, which add personality and humour to your posts
- You can add questions and polls to boost engagement.
- You can show the behind the scenes, authentic you rather than styled perfection.
- You can save your favourite stories into themed highlights so they last longer than just 24 hours (if you want!)
There are examples from 3 companies; kvell a creative studio, the barbers Rosewood Cutters plus LA bagel company Pops’s Bagels to demonstrae how these brands use Instagram stories to boost their businesses.
Which UK companies are getting it right on Instagram? I’d love to know who your favourite follows are!