This is a great article in Forbes about The Top 8 Tips On How To Be A LinkedIn Ninja, but I think there’s a secret ingredient missing!

The first thing I look at (ok, the second, I look at the photo first!) is the url.  Has the person bothered to change the default LinkedIn url full of numbers , to a personalised, custom one?  It’s the little things, the attention to detail that can make all the difference.  If you’re not sure how to edit yours, get in touch I’m happy to show you.  It’s quick, it’s easy and it can make a HUGE difference!