by Esther | Feb 9, 2019 | 2019, Social Media Cafe, This week's top Social Media tip
I often get asked about measuring the return on investment of social media. Before we can know whether social media is winning us business we need to benchmark where we are now, then set some objectives, implement our plan and then re-measure to find the improvement....
by Esther | Feb 2, 2019 | 2019, This week's favourite quote
Stephen King is an American author of horror, supernatural fiction, suspense, science fiction and fantasy. His books have sold more than 350 million copies. Most recently he has taken to Twitter quite prolifically, https://twitter.com/StephenKing Last year he aptly...
by Esther | Feb 2, 2019 | 2019, Social Media Cafe, This week's top Social Media insights
Continuing a Twitter theme this week, I read a very insightful report from Sprout Social In their Sprout Social Index of 2018, they asked 2,000 social marketers about their goals and content on all the social media platforms. They also spoke with 1,200 consumers and...
by Esther | Feb 2, 2019 | 2019, Social Media Cafe, This week's top Social Media tip
What does a perfect tweet look like? Since 2017 Twitter increased the characters in a tweet to 280 from 140, last week we learned that the lifespan of an average tweet is only 18 minutes! So how can we get our message across? There is much debate on what a...
by Esther | Jan 28, 2019 | 2019, Social Media Cafe, This week's favourite quote
This week we’ve been thinking about Twitter. I love this quote from author Charlene Li:- Twitter is not a technology. It’s a conversation. And it’s happening with or without you. Are you in on the conversation?
