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This quote for me sums up the crux of social media marketing in 90 characters.

"It's not just about consuming content, but sharing it, passing it on, and adding to it." Arianna Huffington
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“It’s not just about consuming content, but sharing it, passing it on, and adding to it.” Arianna Huffington

Social media is meant to be social, a two-way street, not a megaphone to broadcast your messages.

Carly Stec of Impact says:

The businesses and brands who see the most success are the ones who show their support of others by sharing content that they recognize as valuable and relevant to their audience. They don’t just retweet, but rather they add to the conversation by providing a bit of their opinion or feedback before they share it.

What do you think?  Do you agree?  Please let me know!

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