Those of you that have been following me for a while know that I love cake!  And one thing I enjoy almost as much as actual cake is a good cake/business analogy/quote!  So when I saw this one from Elon Musk, I was delighted! (It’s the little things….!)

If you are trying to create a company, it’s like baking a cake. You have to have all the ingredients in the right proportion.                                    Elon Musk

So I was thinking about what the ‘right proportion’ for social media in a business, and just as some people add less sugar or always use wholemeal flour instead of white, the ingredients will be unique to you and to your business when you are making your ‘company’ cake and they may change over time, too!