Why should going LIVE be part of your Facebook strategy?

You are here:
< All Topics

If I say the words ‘Facebook Live’ how do you feel?

A: Excited? You know how much going live can benefit your business.
B: Not bothered?  You’ve given up on Facebook as there is no interaction on your page.
C: Anxious?  You’ve seen other people go live but you don’t know how or where to start?

Whether you are an A, B or C read on!

The statistics* show

  • that Facebook reaches nearly 60% of the world’s population on social media and
  • that clicks on searches for local businesses on Facebook increased 23% from February to May 2020.

You may already be aware that video works, Hubspot reports that businesses that use online video grow revenue 49% faster year-on-year compared with those that don’t.  Also, 59% of businesses say video has the best return on investment of any content type.  

But did you know that comparing Live video with pre-recorded video the results are even better?

Live video has an appeal that pre-recorded content can’t compete with. Going live turns your video into an experience and an exciting event. Live directly connects you with your audience in real time and offers an authentic way to communicate your key messages, which in turn, increases your KNOW LIKE and TRUST factors.

For your business, Facebook Live*…

  • produces 6x as many interactions as traditional videos?
  • videos get 10x more comments than regular videos?
  • users watch FB Live videos 3x longer than pre-uploaded videos?

What impact would that have on your business? More enquiries? More customers?

You’ve probably heard all this before, so what’s stopping you from pressing that ‘Live’ button?

Eleanor Roosevelt said every day you must do the thing you think you cannot do.  It’s sound advice for business owners looking to grow their businesses in 2021.

Maybe you are: –

worried about what to say and how to say it?
Scared of what others will think? 
Or lacking in techy skills?

Whether you answered A, B or C earlier, you may now be thinking,
“How can I do this for my {insert niche/service/product} business?
And how can I do it right?”

Kathy Klotz-Guest says: the future of streaming video success belongs to leaders that embrace conversation, being human, and letting go.

You’ve probably heard all this before, so what’s stopping you from pressing that button?

Let’s incorporate Facebook Live into your strategy.  Let’s get this working in your business.

I’m here to help you, and I’m not alone!  I’m collaborating with the wonderful Alison Holmes (a.k.a. The Networking Coach). Alison gives business owners practical ways to become more confident networkers, helping them to use their voices and words to grow into the best version of themselves.  Alison’s bestselling course ‘How to win sales {without selling}’ has wowed audiences across the world.

Together, Alison and I will take you step by step, in 3 sessions, from where you are now to being more confident to go live. 

We will enable you to: –

uncover what your customers want to know
craft what to say, with confidence
explore the features of Facebook Live and how to use them
create a strategy of success to engage your audience
discover how consistency is key to success
practice in a safe, supportive space.

We would love you to join us and the programme starts on Friday 4th June. There are only 3 spaces left! If you are interested but you’re not sure this is for you, send me a message, I love to chat!

Previous Creating a social media strategy
Table of Contents