What is the world’s most liked Instagram post? And why?

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What is the world’s most liked Instagram post? And why?

The Instagram egg is a picture of an egg posted by the account @world_record_egg was posted on 4th January 2019 and the world wondered why.

This was the caption: Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this 🙌
#LikeTheEgg #EggSoldiers #EggGang

The post now holds the world record for both the most-liked Instagram post and most liked online post on any website in history.

On 18 January 2019, the account posted a second picture of an egg, almost identical to the first one apart from a small crack at the top left.

On 22 January 2019, the account posted a third picture of an egg, this time having two larger cracks.

On 29 January 2019, a fourth picture of an egg was posted to the account which has another large crack on the right hand side.

On 1 February 2019, a fifth picture of an egg was posted which looks similar to the fourth picture, but it has stitching like that of a football due to the upcoming Super Bowl.

The Instagram egg reveal was used to promote an animation about a mental health campaign. A caption from the clip read, “Recently I’ve started to crack, the pressure of social media is getting to me. If you’re struggling too, talk to someone.”

The owner of the account was revealed to be Chris Godfrey, an advertising creator, who worked with his two friends Alissa Khan-Whelan and CJ Brown.

The Instagrammer’s success is a rare victory for the unpaid viral campaign on social media. “There is a bit of an anti-celebrity revolt here – ‘look what we can do with a simple egg’

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Hello! I’m Esther and I work with small businesses to raise their game on social media; by helping you find clarity, by developing skills and the confidence you need to drive your business forward to success.

In 2006 I graduated (as a mature student) from Worcester University with a degree in IT for Education & Training. In autumn 2017 I commenced lecturing in Social Media in the Business School at the University and now have a postgraduate certificate in teaching and learning for higher education.

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