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5 Easy Steps to Plan Your Social Media For February

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5 Easy Steps to Plan Your Social Media For February

What you’ll need

30 mins, pen, paper
Monthly calendar from Calendarpedia
Monthly planning sheet from me – free link below
Ideas for social media – I have a 365 content inspiration planner – link below – other planners are available!

Step 1

Record your January numbers
What worked, what didn’t?
Reflect on how you feel about the platforms you focused on?
Did you get the right type of leads and enquiries coming into your business?

Step 2

What are your goals for February – in your business?   Number of clients?  Products sold?
How can social media help you achieve these goals?

Which platforms will you focus on?

Quick review – anything need updating? All info up to date?

Does the banner need changing?

SMART OBJECTIVE 1

Specific: Increase brand awareness on LinkedIn.

Measurable: Have an average of 10 comments per post.

Achievable: Yes – now averaging 5 comments per post.

Realistic: Yes – by spending 15 minutes a day focusing on engaging with my target audience.

Time-sensitive: Review every month on 30th – achieve by 30/3/21

Decide the posting frequency that works for your business – algorithms love consistency

Step 3

Do you have a monthly topic you’re focusing on?

What awareness days are there that resonate with you, your business your customers?

February is month of love – but that doesn’t need to be romantic love.  You could talk about self care, love your business if you’re a coach etc  Be creative with it

Pop these into your calendar

Step 4

Think about your customer journey.  How can you move them along your funnel from where they are now to where you’d like them to be to purchase your product or service?

Think about 6 different types of content

EDUCATE

INSPIRE

INFORM

ENTERTAIN

SUPPORT

CONVINCE

Try to make sure you cover all of these – we focus too much on the convince – buy buy buy and not on the other categories

Decide on your mix of curated and created content

Created content are the posts you create

Curated content is more than simply re-sharing other people’s content, curation is a way to provide extra value to your followers while highlighting your own industry expertise.

Populate your calendar with your ideas, research the curated content.

Step 5

The fun bit – create in Canva (other platforms are available) I love Canva because it’s so easy to use and you can resize for all the platfoms your using and with the pro version post and schedule directly to the platform without leaving Canva.  It’s awesome and saves so much time.

So, there you have it my quick guide to creating your social media posts for February.  If you’d like more help don’t hesitate to get in touch, I’d love to see you at my FREE social media clinic every Wednesday at noon and I’ll answers all your questions.  The link is below!

Want to know how to create a your social media plan for February in 5 easy steps?

Check out the video for my ideas and hacks on creating a social media plan to bring you business.  I’m also sharing some additional resources (below) and a free template you can use to create your monthly plan.

Hi, I’m Esther and my mission is to help business owners who didn’t grow up with smartphones become expert at managing social media and maximise their online presence.
💡Get clarity
🔧Skills
😎Confidence
💰And make more sales!

*** RESOURCES MENTIONED ***

My FREE monthly planning template https://onlinemediaworks.vipmembervault.com/products/units/view/1097016

My FREE LinkedIn Checklist https://onlinemediaworks.vipmembervault.com/products/units/view/1096753

My FREE weekly Social Media Clinic https://onlinemediaworks.co.uk/workshops/free-social-media-clinic/

Calendarpedia for free printable calendars https://www.calendarpedia.co.uk/

Canva https://www.canva.com/join/study-dress-ink (affiliate link)

My 365 DAYS of SOCIAL MEDIA INSPIRATION PLANNER for 2021 £7.97 https://onlinemediaworks.co.uk/workshops/planner/

**** CHECK OUT THESE VIDEOS 👇

Why you should join my FREE social media clinic: https://youtu.be/tsoo3pVqocU

Why you should use Pinterest in your business: https://youtu.be/wN3IHhMgNDY

GET ACCESS TO MY LIBRARY OF VIP RESOURCES
https://onlinemediaworks.vipmembervault.com/

GET MORE TIPS, SIGN UP FOR MY WEEKLY NEWSLETTER
https://landing.mailerlite.com/webforms/landing/n7e0y8

CONNECT WITH ME ONLINE:

Facebook https://www.facebook.com/onlinemediaworks

Twitter https://twitter.com/Esther_at_OMW

LinkedIn https://www.linkedin.com/in/estherpartridge/

Pinterest https://www.pinterest.co.uk/onlinemediaworks Instagram https://www.instagram.com/onlinemediaworks/

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