As we saw in this week’s Social Media Insight, Instagram use for both business-to-business (B2B) and business-to-consumer (B2C) marketers is on the increase.

According to the people at Animoto (who create an app to create professional videos) in 2019 more and more people go to Instagram first when hearing about a new company or brand, before they check out Google or even a company’s own website.

If you are using Instagram, how do you know whether you should use a story or whether to post your image to your feed instead?  As I say several times a week: there are no rules here! The smart people at Animoto have created an infographic to help you decide.

Find more info here.  Which do you prefer? Stories or regular posting to your feed?