by Esther | Jun 8, 2019 | 2019, This week's top Social Media insights
Last week we looked at the Social Media Industry Report from The Social Media Examiner. They surveyed more than 4,800 marketers to understand how they’re using social media to grow and promote their businesses. This week we’ll look at the platforms...
by Esther | May 27, 2019 | 2019, This week's top Social Media insights
Last week Facebook announced more changes to their algorithm. Their objective is to keep people on the platform longer and more engaged. There is a good article explaining it in non-geek speak here but the bottom line for those of us with business pages is that our...
by Esther | May 11, 2019 | 2019, This week's top Social Media insights
This is a great article in Forbes about The Top 8 Tips On How To Be A LinkedIn Ninja, but I think there’s a secret ingredient missing! The first thing I look at (ok, the second, I look at the photo first!) is the url. Has the person bothered to change the...
by Esther | May 5, 2019 | 2019, This week's top Social Media insights
We’ve all heard the phrase, an image speaks a thousand words and in this fast-paced online world, it has never been more relevant. But where can we source great images that are free to use? No-one wants a photographer coming after them because they breached...
by Esther | Apr 15, 2019 | 2019, This week's top Social Media insights
Like it or loathe it, storytelling on social media is here to stay. If it’s not something you’ve thought about, there’s a great post here. If stories are the next big thing on Facebook, how can you use stories as part of your story telling? I’d...
by Esther | Apr 7, 2019 | 2019, This week's top Social Media insights
Following on from this post in November 2018 where it was suggested: If social media activity is part of the organisation’s marketing mix and there are clear goals and key performance indicators in place (so you know what success looks like) then that is an excellent...
