If you want to grow on LinkedIn, the latest data released by LinkedIn’s CEO gives us a clear picture of what is working right now. For business owners and leaders across Worcestershire, this is useful because it confirms what I see every day in my LinkedIn training sessions.
Comments are up.
Video is surging.
Low quality engagement is being cracked down on.
And the algorithm continues to shift toward real conversations.
Here is what business owners and teams need to know.
1. Comments Are Up 24 Percent This Year
LinkedIn has reported a big rise in comments. This tells us two things.
First, the algorithm is showing more content from people you are likely to respond to. Second, content that invites conversation is performing far better than content that tries to “broadcast”.
If your posts feel flat, the problem is usually tone. Posts that sound like announcements don’t give people anything to say. Posts that ask a real question or share a useful perspective pull people in.
If your boss doesn’t get LinkedIn, this is a good starting point. Encourage them to post shorter reflections, clearer opinions and simple questions. That is what the platform is rewarding.
2. Video Is Growing Faster Than Any Other Format
LinkedIn says video uploads have seen three consecutive quarters of double-digit growth. Short-form video is growing at twice the rate of any other content type.
The data also shows:
Video watch time is up 36 percent
Video posts are shared 20 times more than other formats
This matters because many business owners still avoid video. They assume it needs to be polished or scripted. It doesn’t. The best-performing videos on LinkedIn are filmed on a phone, straight to camera, offering a simple point of view.
If you want to grow on LinkedIn in 2026, video needs to be part of your weekly plan. Even one 30 to 60 second clip a week can multiply your reach.
3. LinkedIn Is Cracking Down on Fake Engagement
This is important for anyone tempted by engagement pods or automated commenting tools.
LinkedIn has updated its rules to restrict:
- Pods
- Tools that automate comments
- Accounts that inflate activity
- Low quality clickbait posts
Between July and December, LinkedIn blocked more than 80 million fake accounts before they even launched.
For business owners, this means quality matters more than ever. Genuine comments, helpful posts and consistent activity will outperform shortcuts. If your boss doesn’t understand why their visibility dropped, this could be the reason.
4. AI and Data Are Shaping the Future of LinkedIn
LinkedIn continues to invest heavily in AI. Hiring tools, skills insights, data analysis and personalised feed recommendations all rely on it.
What you need to know as a business owner:
- LinkedIn is increasingly promoting content that feels real, helpful and relevant.
- LinkedIn is reducing the reach of anything that looks artificial or repetitive.
- LinkedIn’s professional data set is becoming its biggest asset.
You don’t need to worry about the technical side. You just need to focus on showing up as yourself and sharing useful insights for your audience.
What This Means for Business Owners and Leaders
If you want to grow on LinkedIn in 2026, the formula is clear:
- Use more video
- Create posts that spark comments
- Stay away from automation and pods
- Share real opinions and insights
- Be consistent rather than perfect
This is the same model I teach inside my LinkedIn training. When you use the platform the way LinkedIn now rewards, your visibility improves quickly and your reach becomes more stable.
Need help building a LinkedIn plan that actually works?
If you want support with video content, improving your posts or helping your boss “get” LinkedIn, I can help.
My coaching and Zero to Hero training days give you simple steps, working examples and a clear structure you can use straight away.