If you’re looking to boost your visibility and win more sales on LinkedIn, video content is now a must-have for your business toolkit. LinkedIn has recently shared its top tips for making your videos stand out, and I’ve summarised the essentials below, perfect for those of us who are time-poor, cash-strapped and not tech savvy.
Why bother with video?
Video watch time on LinkedIn is up 36% year-on-year, and video posts are growing twice as fast as any other content type. That means your ideal clients are watching—so let’s make sure it’s your disco ball lighting up their feed
Best Practices for LinkedIn Video
- Keep it short and sweet
- The magic window is between 30 seconds and 2 minutes. Attention spans are short, so get to the point quickly and respect your viewers’ time
- Start with a hook
- Open with a question, a bold statement or a common pain point. You want to grab attention in the first six seconds—imagine your video is the sparkling entrance at your LinkedIn disco ball party
- Be authentic and add value
- Don’t worry about perfection. Share your real self, offer a useful tip, or tell a quick story that your audience can relate to. People connect with people, not polished robots
- Optimise for mobile
- Most people scroll LinkedIn on their phones. Use vertical or square formats, keep your visuals clear and your message front and centre
- Add captions
- Many viewers watch with the sound off, so captions help everyone join the party—no one’s left out on the dancefloor
- Include a call to action
- Tell viewers what you want them to do next—comment, share, connect, or check out your latest offer. Guide them to the next step
- Experiment and analyse
- Try different video styles—quick tips, behind-the-scenes, event snippets—and see what resonates. Use LinkedIn’s analytics to track views, likes and comments, then tweak your approach for even better results
Extra Tips for Non-Tech-Savvy Business Owners
- Use your phone to record—no fancy kit needed.
- Keep your camera steady (a stack of books works if you don’t have a tripod).
- Use natural light and a quiet space.
- Don’t overthink editing—simple is best.
The Takeaway
Video on LinkedIn isn’t just for big brands or tech whizzes. It’s your chance to shine the disco ball on your expertise, connect with your audience and grow your business. Start small, keep it real and have fun—your next client could be just one video away.
If you want more tips or a helping hand to get started, join my next LinkedIn party or drop me a message. Let’s make your business the star of the show