LinkedIn’s latest algorithm update has hit organic reach hard, with many users seeing up to 20% less engagement on their posts. For small business owners—especially those who are busy, cash poor and not tech savvy, this might feel like the DJ has changed the tune at your LinkedIn disco ball party and the dance floor is suddenly empty. But here’s how these changes affect you, and what you can do to keep your business in the spotlight.
1. You Need to Get More Specific
- The new algorithm rewards content that’s niche and shows your unique expertise. As a small business owner, this is your chance to talk about the real challenges you face and how you solve them.
- Sharing your personal stories, lessons learned, and the frameworks you use in your business will help you connect with your ideal clients, rather than getting lost in a sea of generic advice.
2. Authenticity Beats Glossy Marketing
- Forget about spending money on slick graphics or professional photos. The algorithm now prefers genuine, behind-the-scenes content.
- Snap a quick photo of your work-in-progress, your team, or even your home office setup. This kind of realness is what resonates and gets engagement.
3. Every Conversation Counts
- With reach down, every comment and conversation on your posts matters more than ever. Make time to respond thoughtfully to anyone who engages.
- Before and after you post, spend a few minutes commenting on your ideal clients’ content. This not only boosts your visibility but also builds real relationships.
4. Consistency Is Your Superpower
- Many will get discouraged and stop posting. If you keep showing up—even just once or twice a week—you’ll stand out.
- Don’t worry about going viral. Focus on sparking genuine conversations with people who matter to your business.
5. Growing Your Network Is More Important Than Ever
- The more engaged connections you have, the more people will see your posts. Make a habit of sending a few personalised connection requests each week, mentioning something specific about the person’s profile or business.
6. You Don’t Need to Be a Tech Whizz
- These changes actually level the playing field. You don’t need fancy tools or big budgets—just your real experiences, a willingness to share, and a bit of time to engage with others.
In summary:
The new LinkedIn algorithm rewards small business owners who are authentic, focused and consistent. Don’t let lower numbers put you off. Keep showing up, share your unique perspective, and treat LinkedIn like your own business party, invite the right people, have real conversations, and let your expertise shine under the disco ball.