Why LinkedIn content needs a professional touch:
- It’s a space for industry news, career growth, and business solutions.
- Thought leadership builds credibility.
- Engagement through comments and shares drives real connections.
- The algorithm favours native video and carousel posts that keep people on the platform.
- Keep posts concise with strong hooks and easy-to-read formatting.
10 essential LinkedIn post ideas to get you started:
- Industry news with your unique analysis
- Case studies showing how you solved a problem
- Thought-provoking questions or polls
- Behind-the-scenes glimpses of your business
- Team member spotlights
- Lessons learned from successes or failures
- Curated resources like articles or tools
- Professional growth tips
- Celebrating company milestones
- Sharing unpopular opinions to spark debate.
Carousels are a secret weapon with a 45.85% engagement rate. Use them to create mini-presentations like how-to guides, myth-busting, before-and-after stories, data visualisations, checklists, or company values breakdowns. They’re highly shareable and keep users swiping, which boosts your reach.
Polls deliver the highest reach but are underused. Adding polls to your content mix can dramatically increase your visibility and engagement
Best practices for LinkedIn content that converts:
- Start with a compelling hook to grab attention.
- Include a clear call to action.
- Optimise for mobile with short paragraphs and clear visuals.
- Engage actively in comments to keep conversations alive.
- Use relevant hashtags (2-5 per post).
- Post natively on LinkedIn rather than linking out.
- Be consistent, posting 3-5 times a week.
- Show your personality professionally to build authentic connections
If you’re busy and time-poor like many entrepreneurs I work with, these ideas can be your disco ball party starters on LinkedIn, simple, engaging ways to shine and attract your ideal clients without needing to be a tech wizard. Ping me a message if you'd like personalised help.