Client: Kim Lee-Own, Heartfelt Thinking.com
Programme: Zero to Hero LinkedIn Workshop
The Challenge: Feeling Invisible and Anxious on LinkedIn
When Kim first came to me, she was stuck in LinkedIn limbo. She knew she needed to get herself “out there” to grow her business, but the platform felt overwhelming and intimidating. Like so many small business owners, Kim was frustrated by her lack of progress and anxious about getting it wrong. She wanted more than just technical know-how, she craved enthusiasm, courage, and motivation to show up confidently on LinkedIn and build a network that would support her business goals.

The Turning Point: Joining the Zero to Hero LinkedIn Workshop
Kim decided to enrol in my Zero to Hero LinkedIn course after knowing me for years and trusting my blend of business and LinkedIn knowhow. She was ready for a change, but needed a step-by-step LinkedIn strategy tailored for her. The group format of the workshop was a game-changer, it created a supportive, encouraging environment where everyone learned together, making LinkedIn feel less daunting and much more like a disco ball party than a stuffy networking event!
The Transformation: From Stuck to Sparkling
Here’s what we focused on:
- LinkedIn profile makeover: We optimised Kim’s profile so she’d stand out and attract the right connections.
- Engagement strategy: Together, we developed a simple LinkedIn posting strategy that fit into Kim’s busy schedule.
- Confidence-building: I encouraged Kim to “start messy and refine as you go”, no perfection required!
- Accountability: The group kept each other motivated, and I was there to ensure Kim stayed on track, even when life got busy.

The Results: Real Wins, Real Confidence
After completing the Zero to Hero LinkedIn training, Kim experienced a transformation:
- Increased visibility: Kim started getting more profile views and connection requests, putting her business in front of more potential clients.
- Consistent posting: She moved from feast-and-famine posting to a steady, manageable rhythm.
- Boosted confidence: Kim no longer felt anxious about LinkedIn. Instead, she felt empowered to show up, engage, and be seen as a thought leader in her space, as the Encouragement Fairy (complete with magic wand and tiara!).
- Supportive community: The group format made learning enjoyable and less isolating, especially for those who are not tech-savvy or who feel overwhelmed by social media.
Kim says, “I do feel more confident! I am getting more profile views and connections and this feels important in raising my visibility and perhaps getting me in front of people who may be interested in what I'm doing.”

Kim’s Advice to Other Coaches
“Do it! Esther’s unique blend of business and LinkedIn knowhow, along with her wonderful sparkle, is inspiring and encouraging! Works for me!”
Kim’s story is proof that you don’t need to be a tech whizz or a social media guru to win on LinkedIn. With the right LinkedIn coaching services, a supportive community, and a simple, actionable strategy, you can go from feeling invisible to being the star of your own business disco ball party.
About my training Kim says, “I love how you don't take excuses - but in a compassionate and kind way.”
Are you Ready to Be my Next LinkedIn Hero?
If you’re a time-poor, cash-poor, or non-tech-savvy business owner who wants to boost your LinkedIn presence, generate leads, and finally feel confident online, my Zero to Hero LinkedIn course is designed for you. Let’s make LinkedIn fun, simple, and effective, no more overwhelm, just results.
Enrol in my LinkedIn business training that actually works for small business owners like you. Let’s get your business shining on LinkedIn, one sparkling step at a time!
You can follow Kim on LinkedIn here and learn more about Heartfelt Thinking.
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