Client: Sarah Bevan
Business: The Home Staging Service Ltd
Before We Worked Together: Stuck in Corporate Mode
When Sarah first reached out, she was wrestling with a classic LinkedIn dilemma: how to step out from behind a corporate mask and show up as her true, vibrant self. Having left a formal corporate environment where every post, banner and profile image was dictated by strict rules, Sarah found herself stuck in her “corporate head”, unsure how to bring her authentic, bubbly personality to her business’s online presence.
“I was struggling to show my authentic self. I wanted to make the switch but was stuck in my corporate ‘head’.”
How This Felt: Confused, Frustrated, Anxious
Sarah’s energy and enthusiasm were being stifled. She felt confused, torn between who she really is and how she thought she should appear online. Frustration crept in as she compared herself to others in her industry, feeling the pressure to conform. Anxiety bubbled up, especially around the idea of removing irrelevant connections and daring to be different on LinkedIn.
“Confused… Frustrated… Anxious, struggling with courage to be me and for all to see! Nervous to remove connections that no longer were appropriate to my business (you know… in case it didn’t pan out!)”
Finding Me: A Chance Connection at a Brand Photoshoot
Sarah discovered my coaching through a mutual connection, an amazing photographer running a LinkedIn Day with Brand Photos. Sometimes, the best business relationships start with a spark of serendipity and a good party vibe!
Goals: Confidence and Visibility (With a Side of Clients!)
Sarah’s main goal was to rediscover her confidence, to show up as herself, get her LinkedIn profile working for her, and become visible to the right people. Of course, she was also hoping this would lead to new clients and business growth.
What We Worked On: Profile Makeover & Confidence Boosting
We focused on a LinkedIn profile makeover, rewriting her About section, updating her banner, and making sure her profile photo radiated her true energy. But the real magic was in confidence boosting, helping Sarah realise she could be herself and still attract the right clients. We broke down the process into bite-sized, manageable steps, no jargon, no overwhelm, just disco ball energy and clear action.
Surprises Along the Way: Trust and Support
What surprised Sarah most was how much easier things became when she trusted my experience. She felt supported every step of the way, and that support gave her the courage to make bold changes, without looking back.
“Trusting Esther’s experience, she gave me the confidence I needed. Esther is so supportive I felt a lot more confident to make the necessary changes and haven’t looked back!”
What Changed: Confidence, Connections, and £50K in Business
Sarah’s transformation was nothing short of dazzling. She now uses LinkedIn to nurture her connections and networks energetically. Feeling confident to share her profile and produce content, she’s secured around £50,000 in business directly through LinkedIn connections. She’s also made excellent new contacts and feels a LOT more confident showing up online.
“I have now secured business in circa £50K through the connections I’ve made on LinkedIn. Feel a LOT more confident and have made excellent connections.”
Awards and Recognition: Quality Business Awards Winner
Sarah’s success hasn’t gone unnoticed, she won the Quality Business Awards in 2024 and was a finalist in the Small Business Awards the same year. Her authentic presence is clearly resonating!
Biggest Lesson: Just Be Me!
The biggest takeaway from our work together? Permission to be herself, no more hiding behind a corporate façade. Just pure, unfiltered Sarah.
“Just be me!”
What Sarah Would Say to You: Go For It!
If you’re on the fence about working with me, Sarah’s advice is simple:
“Go for it! Esther’s a superhero cheerleader and her knowledge is not only AMAZING but her ongoing support is fantastic!”
Final Thoughts: Thankful and Excited for the Future
Sarah is grateful for our ongoing partnership and is excited to keep growing her business with confidence and authenticity. She’s proof that when you bring your true self to the LinkedIn party, you attract the right kind of attention, and business.
“I am just so thankful that we met! Esther’s been a huge support over the last 2 years and I look forward to working with her more in the future as I continue to grow!”
You can follow Sarah on LinkedIn and find out more about The Home Staging Service.
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