Client: Wendy Thompson and Jo Gaffney, The Style and Colour Academy.
Programme: LinkedIn Power Hours
Jo and Wendy, the passionate founders behind The Style and Colour Academy, were experts at helping their own clients shine through style transformations but found themselves struggling to get their LinkedIn presence off the ground.
Their company page felt like a quiet corner of the internet, overshadowed by the buzz of Instagram and Facebook. Their messages weren’t clear, and they weren’t sure how to make LinkedIn work alongside other platforms. It was frustrating. The platform was often left untouched, despite knowing it held potential.
That’s when they reached out, ready to break free from the overwhelm. Together, we focused on creating clarity and direction. I guided Jo and Wendy through a LinkedIn profile makeover, not just for themselves but for their company page too, just like how they masterfully refresh the looks of their clients. We worked on understanding the true purpose of their LinkedIn presence and how their company page fits perfectly with their personal profiles to support business growth.
This revelation for them was a game-changer: LinkedIn isn’t about chasing endless followers; it’s about growing meaningful engagement. Real conversations with the right people light up your profile far more than huge numbers of followers ever will. This shift in perspective lifted a big weight off their shoulders. It was like turning their LinkedIn disco ball and suddenly seeing it sparkle in a whole new way.
Jo and Wendy discovered they could repurpose the content they were already sharing on Instagram and Facebook to save time and maintain consistency across platforms. This approach meant they didn’t have to start from scratch, which kept LinkedIn manageable alongside their busy schedules.
Pretty soon, the reach of their LinkedIn posts grew significantly. More importantly, new followers were people genuinely relevant to their business goals. Their confidence soared as they witnessed real progress:
“The biggest thing is having a plan now. We no longer leave LinkedIn sitting in the background,” Jo shared.
Within the first seven days after their LinkedIn session their search appearances increased by 1171%, they were being found.
Their post impressions increased by 212% and visitors to their company page increased by 250%, too.
Equipped with a clear strategy, a polished profile, and a step-by-step workbook to keep momentum going, Jo and Wendy now know how to work LinkedIn smartly and confidently. They reflected that Esther’s warm, approachable style made it easy to ask any question without judgement, breaking down the LinkedIn “machinery” into bite-sized, actionable steps that fit perfectly with their needs.
For anyone feeling hesitant about LinkedIn, Jo and Wendy’s advice is simple: “Just go for it! Focusing on LinkedIn has positioned us as true experts in our field and the longevity of posts here, compared to other platforms, has been a real eye-opener. Now, our disco ball shines bright with style and confidence and that’s attracting exactly the right people.
Their LinkedIn journey shows how, with the right polish and plan, your online presence can become a sparkling beacon, not just another social media chore. Jo and Wendy’s story is a shining example of how LinkedIn can truly transform visibility and connection, helping busy, creative entrepreneurs like them stand out with authentic style.
If you’re ready to shine on LinkedIn like Jo and Wendy, to transform overwhelm into confidence and attract your ideal clients with style, let’s chat. Book a free discovery call with me today and take the first step towards making your LinkedIn presence sparkle bright without the stress.
View The Style and Colour Academy website here https://www.styleandcolouracademy.co.uk/training
If you’re based in Herefordshire or Worcestershire and want to work with me, you could be eligible for a 50% grant towards your training costs, depending on where you live. The SkillsBoost funding is open to businesses of all sizes and covers both accredited and bespoke training, with up to £6,000 available per business and up to £1,500 per individual.
The process is genuinely simple.
So don’t miss out on this chance to invest in yourself and your business for half the usual cost.
Comments ()