Client: Beccie Hawes, CEO, Cadmus Inclusive
Programme: Bespoke Coaching
The Challenge: Drowning in Data, Lacking Direction
Beccie Hawes and her team at Cadmus Inclusive found themselves facing a challenge familiar to many education-sector professionals entering the business world. Though they had grown their inclusive consultancy from strong educational roots, they were surrounded by data but unable to extract meaningful insights.
"We had lots of data and lots of things we wanted to explore, but weren’t sure where to start, how to record and evaluate it, or how to use our findings wisely," Beccie recalls.
It felt like standing in a vast library without a catalogue, full of information but with no way to find what truly mattered.
Worse still, there was a language barrier. Cadmus Inclusive was highly competent in the education sector, but struggled to adopt the vocabulary and confidence required to position themselves as leaders in the business world.
The Journey: A Strategic Transformation
What began as a search for clarity evolved into a powerful on-going partnership, one that steadily redefined how the business operated. Rather than rushing to fix surface-level problems, Beccie and her team committed to a deliberate and structured journey of transformation.
There was no dramatic turning point. Instead, progress came through small, focused changes that compounded over time.
“Esther introduced short, focused activities to help us crystallise our ideas and make them tangible,” Beccie explains. “This helped us hone in on the key issues. Previously, we might have gone around in circles for days before reaching clarity.”
Annual planning sessions have been revolutionised. What once took days of debate is now driven by clear frameworks that accelerate decision-making and reduce fatigue. Cadmus Inclusive now plans each academic year with intention, structure, and a clear strategic focus.
The Shift: From ‘Education Speak’ to Business Leadership
Perhaps the most profound change has been in how the team communicates. With expert support, they learned how to frame their educational expertise in business-relevant language, gaining confidence, credibility, and a sense of ownership over their business narrative.
“Esther demystifies complex business concepts and makes them accessible. She helps us feel confident in our ability to lead the business,” says Beccie.
This ability to translate their strengths into commercial language has been a game-changer – not just in how they talk about the business, but in how others perceive it.
The Recognition: A Testament to Business Growth
Over the past few years, the transformation of Cadmus Inclusive has been recognised with a series of prestigious awards, including:
- Small Business of the Year 2024
- Makaton Aware Status
- National Autism Society Advanced Autism Specialist Award
- Tourette’s Friendly Organisation Status
- GL Assessment Centre of Excellence
These accolades aren’t simply decorative, they reflect the substance and systems now in place behind the scenes.
The Impact: Measurable Results, Strategic Decisions
The effects of their transformation are tangible across every key metric:
- Increased income
- Improved brand recognition
- Greater clarity in decision-making
- Enhanced online presence and engagement
“Esther encouraged us to set realistic, achievable, and measurable goals for each project,” Beccie notes. “This helps us focus on what really matters and stay accountable.”
The business now operates with a level of confidence and consistency that supports long-term growth and resilience.
Beccie Hawes, CEO, Cadmus Inclusive
The Foundation: Systems for Sustainable Success
A cornerstone of the transformation has been developing systems, not just for finances, but for planning, evaluation, and communication. With a robust development plan, clearly defined impact metrics, and a powerful brand identity, Cadmus Inclusive now has the infrastructure to grow with purpose.
“Esther suggested we focus on what we could measure and what truly moved the needle,” Beccie recalls.
That single shift in mindset has underpinned their entire transformation.
The Partnership: More Than Coaching – A Strategic Alliance
Beccie describes the relationship with Esther as more than just business support:
“Esther has become a valued partner. She is our cheerleader-in-chief and someone whose opinion and challenge we genuinely trust.”
Rather than lengthy, theoretical conversations, each session delivers actionable tools and insights that can be immediately applied. It’s a practical, focused style that matches the fast-paced demands of real business life.
“Working with Esther is like having a business translator – someone who takes the complex and makes it simple, while always keeping us focused on what matters.”
The Message to Others: Invest in Your Evolution
When asked what she would say to other education professionals considering a similar transition, Beccie is clear:
“Do it! You’ll receive personalised, practical support from someone who truly cares about your success.”
The Cadmus Inclusive journey proves that sustainable business growth doesn’t come from flashy changes – it comes from structure, support, and a willingness to evolve.
Is Your Educational Business Ready to Make the Leap?
If you’re an educational organisation, leader or consultant stepping into the business world and feeling stuck, let’s talk.
With the right support, you don’t have to choose between your educational values and business credibility. You can have both.
Message me today for a chat about how we can bring clarity, structure, and growth to your business journey.
To find out more about Beccie and the work of Cadmus Inclusive, follow her on LinkedIn: https://www.linkedin.com/in/cadmusinclusive/
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