Hayley and Laura Gardner of Purendure came to me in the early stages of their business journey, determined, but needing guidance. Through our coaching relationship, we transformed uncertainty into clear direction, helping this new enterprise find its footing with practical, bite-sized strategies. Their story showcases how the right coaching support can empower entrepreneurs to build confidence and create sustainable business growth.
The Challenge: Starting from Square One
Hayley and Laura Gardner, co-founders of Purendure, faced the daunting task of building a business from the ground up.
“We were only a few months into our business, so we lacked so much experience in all sectors. We struggled to know where to start and how to prioritise and organise ourselves,” Hayley explained.
This is a common challenge for many new entrepreneurs, feeling overwhelmed by the sheer number of things that need attention when launching a business.
Despite these obstacles, Hayley and Laura approached their challenges with determination. When asked how these struggles made them feel, their response was simple but powerful: “Determined to learn.” This growth mindset made them ideal candidates for business coaching, as they were ready to absorb knowledge and implement changes, even while juggling the many demands of a new business.
Finding the Right Support
Like many business owners at the start of their journey, Hayley and Laura weren’t just looking for generic advice, they needed personalised support that addressed their specific challenges as new business owners.
What they wanted most was to build confidence in their approach, improve their organisational systems, and learn how to get the most value from meetings and sessions with potential partners. These goals aligned perfectly with my bespoke, step-by-step strategy for business owners and leaders who need clear, manageable guidance rather than overwhelming information.
The Solution: Championing Success Through Simple Strategies
Working with Hayley and Laura, I focused on breaking down big business challenges into small, achievable goals, a core aspect of my coaching approach. Our sessions were designed to build their confidence while developing practical skills that would help Purendure grow. One of the most effective strategies we implemented was establishing a structured approach to partnership phone calls.
As Hayley noted, “Writing down what we wanted to get out of partnership phone calls made life much easier. In the beginning, we were essentially star-struck with anyone who wanted to talk to us.” This simple but powerful change helped transform potential networking opportunities from intimidating experiences into productive business conversations.
Throughout our work together, I maintained my role as what Hayley called a “champion”, consistently boosting their confidence even during challenging periods:
“You championed us a lot, even when we knew we were not doing great. You always gave us a boost with your confidence towards us.”
The Transformation: From Overwhelmed to Organised
The results of our coaching relationship were significant for Hayley, Laura, and Purendure. They reported becoming “a lot more focused and goal-driven”, a critical shift for a new business that needs clear direction to grow efficiently. Perhaps most importantly, Hayley and Laura developed greater confidence in their business decisions and approach, empowering them to move forward with greater certainty.
This transformation aligned with my coaching philosophy of helping business owners cut through the noise and focus on practical, manageable steps that drive real results. For Hayley and Laura, this meant having the confidence to pursue partnerships and opportunities that would benefit Purendure’s growth, rather than feeling overwhelmed by every possibility.
If you’re on the fence about working with me, here’s what Hayley and Laura say:
“That you are a really lovely and genuine person. You have bent over backwards for us and we are forever grateful.”
This personal connection underscores the importance of finding a coach who builds rapport, truly understands your business challenges, and cares about your success.
The Takeaway: Why Personalised Coaching Makes a Difference
Hayley and Laura’s experience demonstrates how the right coaching relationship can transform a new business from uncertain beginnings to focused growth. If you’re a small business owner feeling overwhelmed by the many demands of entrepreneurship,
Hayley’s advice is clear: “Esther is the biggest confidence booster you would ever need. She gets you organised and helps with connections and collaborations with her extensive network.”
My bespoke business coaching is specifically designed for business owners and leaders who need clear, practical guidance without jargon or complexity. I help you develop the confidence to make smart business decisions, create systems that save you time, and build meaningful connections that accelerate your growth.
As Hayley playfully noted, I aim to be “a disco ball shining bright pink” in the sometimes overwhelming world of business ownership, bringing energy, clarity, and a bit of sparkle to the entrepreneurial journey. Through personalised coaching sessions, I help you move from feeling overwhelmed to feeling empowered, one manageable step at a time.
Are you ready to transform your business confidence and focus like Hayley and Laura did? Let’s chat about how my tailored coaching approach can help you build a business that thrives, even if you’re short on time, experience, or technical know-how. Together, we’ll turn your determination into direction and your challenges into opportunities for growth. Find out more
Learn about Purendure and try their amazing products!
Comments ()