Client: Janine Rusby,
Organisation: Engaging Heritage
Programme: Business Coaching
The Challenge: Feeling Like You’re “Winging It”
Janine Rusby, founder of Engaging Heritage, is a passionate heritage consultant with a clear vision for her business. Yet, despite previous business coaching experience, she found herself in a familiar bind: “When I wasn’t receiving coaching support, I felt a little like I was winging it! I prefer to have a plan!”
Janine knew she needed more than just generic advice. She was searching for a coach who would really listen, understand her unique challenges, and help her develop a concrete business strategy for growth, without overwhelming her or adding to her already busy schedule.
The Search: Finding the Right Support
Janine was recommended to me by a fellow business owner who had experienced the benefits of my bespoke coaching sessions. She was looking for someone who could offer:
- Strategic business planning
- Lead generation support
- Accountability and encouragement
- A friendly, face-to-face setting to step away from daily distractions.
The Solution: Bespoke Coaching, Bite-Sized Progress
We started by breaking down Janine’s big goals into small, manageable chunks, a core part of my approach for time-poor entrepreneurs. Each session was focused, practical, and always tailored to her needs. We worked together on:
- Developing a clear business strategy
- Identifying and targeting new work opportunities
- Creating a lead generation plan
- Building confidence in her offering
- Celebrating every win, big or small.
Janine especially valued our in-person sessions: “The time out helps me to really focus.” This personalised, supportive environment made all the difference.
The Transformation: Clarity, Confidence, and Growth
During our coaching journey, Janine experienced a real transformation:
- Clarity: She gained a clear vision of what she wanted to achieve and exactly how to get there.
- Confidence: Janine felt more confident in her business offering and her ability to target new work.
- Actionable Plan: Instead of feeling overwhelmed, she had a step-by-step plan that was easy to follow and implement.
- Accountability: Regular check-ins kept her on track, while celebrating wins helped maintain motivation and momentum.
- Support: Janine appreciated having a trusted sounding board and a supportive coach who truly listened
“Clarity! I was able to get clear on what I wanted and needed to do to achieve it. BUT we broke this down into small manageable chunks so it wasn’t overwhelming.”
Janine Rusby, Engaging Heritage.
The Takeaway: Why Work With Me?
If you’re a small business owner, feeling stuck, overwhelmed, or just in need of a fresh perspective, Janine has this advice:
“Have a cuppa and a chat with Esther. Explain your pain points and let her help you find the solutions.”
My bespoke business coaching is designed for busy business owners who need a plan. I help you cut through the noise, focus on what matters, and achieve your business goals, one manageable step at a time.
Ready to stop winging it and start winning? Let’s chat and see how I can help you grow your business with clarity and confidence. Find out more about my business coaching here
You can follow Janine on LinkedIn here and also learn more about Engaging Heritage
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