A beginners guide to creating graphics for social media, without design expertise!
A great visual is more than 40 times more likely to get shared on social media than any other type of content.
We know we need to have visuals (images and videos) as part of our content marketing. But we are microbusinesses with neither budget or design skills. There is an answer!
- Use copyright free stock images
You can’t just screenshot other people’s content, so find a source that you can use. I love pexels.com
- Edit the image so it’s unique to you
Use PicMonkey to edit the image, or upload it to Canva and add filters, add your logo but personalise it for your business. Just because you’ve used a stock image, it doesn’t need to look like one!
There’s a great infographic with more ideas here.
There are tons of easy-to-use free tools (not just the ones listed here) that can help you create a branded visual in a matter of minutes.
It all comes down to understanding design basics and putting a simple process in place.
If you’d like some hands-on help, I’d love you to come to the Social media Workshop! Topics covered will include:-
Why are images important?
Taking a good photo – top tips
Starting with Canva
Easy ways with video
Sources of free images
There’ll be coffee, cake and friendly help and advice to make the most of both graphics and videos in your business. This is a hands-on, interactive session! Come with all your questions to be answered….
You’ll get a printed handbook to refer back to afterwards (not a copy of PowerPoint slides!) and access to a private Facebook group for on-going support and advice, plus access to my VIP group for extra free resources.
At The Social Media Cafe, enjoy a two-hour monthly get-together for business owners to plan out your social media content for the following month, with guidance and support.
Get the latest platform updates, find your brand voice and target your customers.
Come away with inspiration and ideas to drive your social media strategy forward.
It’s informal, informative and fun!
Why not pay on subscription to get £10 a month discount and ensure you always have a seat at the table?