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Not Sure Where to Start?

Most business owners either ignore LinkedIn or spend hours on it with no results. There's a better way.

I've built a system that takes you from invisible to inbound leads. It doesn't require you to post every day or become a content creator. It just works.

Here's how I do it:

Step 1: Learn the System (Free) Start with my free webinar. You'll discover the 3 LinkedIn profile sections that actually matter and why most people's content gets buried.

Step 2: Get Unstuck (£90) Book a Sparkle Sprint Power Hour. One focused session to review your profile, answer your specific questions, and get you moving. Perfect if you're stuck and need someone to point the way.

Step 3: Master the Strategy (£297) Join the Zero to Hero Workshop. This is where we go deep. You'll learn the exact content system my clients use to get 30+ inbound messages a month from potential clients.

SUCCESS STORIES

From "Posting and Hoping" to Winning Her Biggest Client
Client: Grace Price, Silver Lining Social Programme: LinkedIn Zero to Hero Training Course "The training day took things to the next level. Esther explains everything in a way that's really clear and practical, and you leave with things you...
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A Room Full of Shifts: 12 Business Owners, One Powerful Planning Day
Programme: Clarity & Confidence Planning Party Location: Malvern, Worcestershire Date: December 2025 “Networking and planning can sometimes feel very overwhelming, but this made everything manageable.” “I walked in feeling defeated… and left fee...
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From LinkedIn Uncertainty to Phenomenal Engagement
Client: Julia Williams Programme LinkedIn Zero to Hero Training course “Since doing my LinkedIn workshop with Esther my engagement with people has been phenomenal! My posts are getting me noticed.” The Challenge at a Glance Julia had been on LinkedI...
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How Jo and Wendy Added Colour and Sparkle to LinkedIn: Shining Bright with Style and Confidence
Client: Wendy Thompson and Jo Gaffney, The Style and Colour Academy. Programme: LinkedIn Power Hours Jo and Wendy, the passionate founders behind The Style and Colour Academy, were experts at helping their own clients shine through style transformat...
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From Hesitation to Confidence: How Chamber Staff Transformed Their LinkedIn Experience
From Hesitation to Confidence: How Chamber Staff Transformed Their LinkedIn Experience Client: Herefordshire and Worcester Chamber of Commerce Senior Leadership Team Programme: Lunch and Learn Workshop Before meeting Esther, the staff at t...
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From LinkedIn Frustration to Strategic Success: Coralie Hudson's LinkedIn Journey
From LinkedIn Frustration to Strategic Success: Coralie Hudson's LinkedIn Journey Client: Coralie Hudson, Fundraising Manager. Wyre Forest & South Worcestershire Nightstop and Mediation Service Programme: LinkedIn Power Hours Background: Un...
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From Data Disarray to Award-Winning Clarity: How Cadmus Inclusive Transformed Their Business Strategy
Client: Beccie Hawes, CEO, Cadmus Inclusive Programme: Bespoke Coaching The Challenge: Drowning in Data, Lacking Direction Beccie Hawes and her team at Cadmus Inclusive found themselves facing a challenge familiar to many education-sector profession...
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From Frazzled to Fearless: How Michelle Morris Made Photography a Confidence Movement
Client: Michelle Morris Programme: Step into Success Michelle Morris, founder of Michelle Morris Photography, knows what it feels like to be hidden in plain sight. Before our work together, Michelle’s days were a blur of creative hustle, b...
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From Stuck to Unstoppable: How Kath Holmes Sparked Her Business Growth and Confidence
Client: Kath Holmes, Uncluttered by Kath Programme: Step into Success When Kath Holmes launched Uncluttered by Kath, she was bursting with passion for helping others create calm, organised spaces. But behind the scenes, her own business journey felt...
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From LinkedIn Invisibility to Industry Recognition: How Kate Bennett Transformed Her HR Business into an Award-winning Success Story
Client: Kate Bennett The HR Hero Programme: Step into Success Zero to Hero Workshop Just one year into running her HR consultancy, Kate Bennett found herself at her lowest point, floundering and struggling to find new clients while her LinkedIn pre...
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From Overwhelmed Artist to Award-Winning Creative: How Margaret Powell Painted Her Own Success Story
Client: Margaret Powell Programme: Step into Success Margaret Powell, the creative power behind Worcester Artist, knows first-hand how overwhelming it can be to run a creative business. She was trying to do everything herself; website updates, socia...
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Transformed LinkedIn Presence in a Day: Sarah Bevan’s Journey from Corporate Conformity to Confident Connector
Client: Sarah Bevan Business: The Home Staging Service Ltd Before We Worked Together: Stuck in Corporate Mode When Sarah first reached out, she was wrestling with a classic LinkedIn dilemma: how to step out from behind a corporate mask and...
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Leadership coach Nick French delivering a presentation on leadership styles to a group of professionals in a meeting room.
Transformed LinkedIn Presence in a Day: Nick French’s Zero to Hero Success Story - from Disorganised to Confident.
Client: Nick French, Ceniril Coaching Programme: Zero to Hero LinkedIn Workshop Before attending my Zero to Hero LinkedIn Training Day, Nick French, founder of Ceniril Coaching, felt stuck in a cycle of inconsistency with his LinkedIn acti...
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Focus, Organisation, and Confidence: How Hayley and Laura Transformed Their New Business with Bespoke Coaching
Hayley and Laura Gardner of Purendure came to me in the early stages of their business journey, determined, but needing guidance. Through our coaching relationship, we transformed uncertainty into clear direction, helping this new enterprise find it...
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Janine Rusby Engaging Heritage
Clarity, Confidence, and Growth: How Janine Transformed Her Heritage Consultancy with Bespoke Coaching
Client: Janine Rusby, Organisation: Engaging Heritage Programme: Business Coaching The Challenge: Feeling Like You’re “Winging It” Janine Rusby, founder of Engaging Heritage, is a passionate heritage consultant with a clear vision for her...
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Zero to Hero LinkedIn Workshop: How Coach Kim became the ‘Encouragement Fairy’!
Client: Kim Lee-Own, Heartfelt Thinking.com Programme: Zero to Hero LinkedIn Workshop The Challenge: Feeling Invisible and Anxious on LinkedIn When Kim first came to me, she was stuck in LinkedIn limbo. She knew she needed to get herself “out there”...
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From Daunted to Dynamic: How a Property Investor Transformed Her LinkedIn Presence
Before joining my Zero to Hero LinkedIn course, one property investor client was stuck in what is the “ordinary world” of LinkedIn confusion. Like many business owners who hate social media, she felt completely daunted by the platform, her Linked...
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The LinkedIn Section Most Business Owners Skip (That Could Be Bringing You Clients While You Sleep)
When I asked the Supernova members to put their hand up if they had set up their LinkedIn Services section, fewer than half of them had. Of those who had, most had done it once and never looked at it again. That was the starting point of week three....
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Why most LinkedIn company pages don't grow (and the 10-day glow up that fixes it)
Most LinkedIn company pages haven't posted in over 60 days. The logo is fuzzy. The banner is the default grey square. The About section starts with "Founded in 2014." The CTA button is missing entirely. The owner can't work out why...
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Half Your LinkedIn Reach Is Decided Before You Post. Here’s What to Do About It.
50.1% of your LinkedIn reach is decided before you hit post. I was lucky enough to hear Richard van der Blom speak at Uplift Live last year, and that stat is the one that stayed with me. Richard’s Algorithm Report is the real deal. He and his team a...
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Your LinkedIn Settings Are Costing You Clients (And You Probably Have No Idea)
When I ran the first Supernova session on LinkedIn Settings and Privacy, I was not sure how much reaction to expect from a topic that dry. Within ten minutes, most members had found at least one setting that was actively working against them. Not s...
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Infographic titled 'Why Emojis Are Killing Your LinkedIn Credibility' with two main sections. Left side shows the science of professional perception: a chart comparing no-emoji messages (rated highest for professionalism), positive emojis with bad news (s
Stop Putting Emojis in Your LinkedIn Headline
I used to have three emojis in my own LinkedIn headline. A rocket, a trophy, and a globe. I also called myself a "Business Growth Strategist," which sounds impressive but tells nobody anything useful about what I actually do. I have been reviewing L...
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Promotional graphic with the headline, “Your LinkedIn profile is doing one of two things right now.” In the centre is a pink and blue circular Online Media Works Supernova logo with a silver star. Below, the text reads, “It is either working quietly in th
Why I Started Supernova (And Why It Might Be Exactly What You Need)
I am going to be honest with you.   LinkedIn changes constantly. The algorithm shifts. New features get rolled out and old ones disappear. What worked six months ago does not necessarily work now. And if you are a small business owner trying to use ...
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Why Your LinkedIn Headshot Matters More Than You Think
Let me ask you something.   When was the last time you actually looked at your LinkedIn profile photo? Not glanced at it. Really looked at it and thought: does this still look like me?   Because here is the thing. Your headshot is doing mo...
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Infographic titled “Mastering LinkedIn’s New AI: From Engagement Gaming to Expert Authority” comparing LinkedIn’s old algorithm with its new AI-driven system. On the left, a “Legacy System” section shows keywords, comments, likes, historical engagement pa
LinkedIn Just Changed Its Algorithm Again. Here Is What It Means for Your Business
If you have noticed your LinkedIn reach changing recently, there is a reason. LinkedIn has just announced a significant update to its feed algorithm, and it is one of the biggest shifts we have seen in how the platform decides what content gets show...
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Infographic titled “The AI-Ready LinkedIn Strategy: How to Get Your Content Cited.” It explains how business owners can optimise LinkedIn content for discovery and citation by AI chatbots. On the left, a section called “Strategic Content Pillars” shows st
LinkedIn Just Told Us How to Get Cited by AI Chatbots. Here Is What You Need to Know.
Something big happened recently that most business owners will have missed completely. LinkedIn published guidance on how to optimise your content so it gets picked up and cited by AI chatbots like ChatGPT, Google AI, and Perplexity. Why does this m...
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Build a Network No One Can Take Away From You
Why Your Connections Are One of Your Greatest Business Assets By the end of February, a lot of my clients start reflecting on how they’ve been feeling in their business. Some say they’ve made progress. Some say they’re clearer. And many say somethin...
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Show Your LinkedIn Some Love This February
How to Make Your LinkedIn Profile Stand Out Without Posting 24/7 February is all about love. But if we’re being honest, for many small business owners LinkedIn feels less like a valued relationship and more like something they keep meaning to come b...
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Fall Back in Love With Your Business
How to Reset Your Goals Without Burning Out The new year often comes with a lot of expectation. New year. Fresh start. Big plans. And yet, for many small business owners, January and February feel heavy rather than energising. Sales can be slower. M...
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Big Ideas for 2026
What the next year tells us about work, technology and being human 2026 is not about more change. It is about faster change, and how we respond to it. Summary: What this blog covers This post explores the big shifts shaping 2026, backed by data and ...
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Illustration titled “January Planning Challenges for Businesses” showing common issues faced at the start of the year. The graphic highlights reactive decision-making with no documented plan, small teams where strategic thinking falls on a few people, and
Smart Planning for a Strong Business Start: Your January Strategy Guide
Kick off the year with clarity, confidence and a plan that actually feels doable — not overwhelming. Summary: What You’ll Learn By the end of this post, you’ll understand:Why January planning matters — backed by real business statsThe core elements ...
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Diagram titled “Mastering LinkedIn Visibility” showing a five-step journey from low to high LinkedIn visibility. The stages are: Low LinkedIn Visibility with limited reach, LinkedIn Planning Roadmap to develop a content plan, Understanding the 360Brew Alg
Your Guide to Planning, Posting and Showing Up With Purpose on LinkedIn in 2026
Stop guessing and start creating content that actually gets seen, builds trust, and drives connections this year. Summary: What You’ll Learn By the end of this post you’ll have:A practical LinkedIn planning roadmap for JanuaryA clear explanation of ...
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What LinkedIn’s New B2B Measurement Rules Mean for Your Marketing in 2026
LinkedIn has released a new framework for B2B marketing measurement, and it gives business owners a clearer picture of what actually matters now. If you rely on LinkedIn to grow your business, attract better clients or support your team’s marketing,...
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What LinkedIn’s Latest Data Tells Us About What Works in 2025
If you want to grow on LinkedIn, the latest data released by LinkedIn’s CEO gives us a clear picture of what is working right now. For business owners and leaders across Worcestershire, this is useful because it confirms what I see every day in my L...
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Why Your Boss Isn’t Breaking Through on LinkedIn and How to Fix It
If you want your business to stand out on LinkedIn, you already know it takes more than an occasional company update. This is especially true if you want your boss or senior leader to show up with confidence, clarity and personality online. I work w...
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What LinkedIn Formats Really Do To Your Reach
A practical guide for smarter posting, based on research by Richard van der Blom and AuthoredUp. LinkedIn keeps shifting under our feet, and the biggest change is how the format of your post shapes your visibility. If you are posting without underst...
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The Beauty of Imperfection: Why True Growth Starts with What’s Broken
I’ve just come back from a week in Ortigia, and I’ve fallen in love. Not just with the sea, the food, or the slow rhythm of Sicilian life, but with something far deeper. In the heart of Syracuse, among the ruins and whispers of ancient empires, I st...
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Why the Pine Cone Is Everywhere in Sicily (and What It Can Teach You About Business Growth)
If you’ve ever wandered through a Sicilian market, you’ll have noticed them. Bright ceramic pine cones; glossy green, deep red, golden yellow, perched on balconies, gateways, and shop shelves. They’re not just pretty souvenirs. The pine cone is one ...
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The Ortigia Effect: Rebuilding Big Dreams, One Brick at a Time
The Ortigia Effect: Rebuilding Big Dreams, One Brick at a Time I’ve just come back from a week in Ortigia, the historic heart of Syracuse in Sicily and I’ve fallen completely in love. It’s one of those places that wraps itself around you. Pale stone...
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Your LinkedIn® Is a Disco Ball, Not a Chore: 5 Sparkling Secrets to Attracting Dream Clients
Does logging into LinkedIn® feel like a dreaded chore? For many brilliant business owners, it's become a source of frustration and overwhelm. You might see yourself in one of these all-too-familiar scenarios. Maybe you, like Julia Williams, felt in...
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Stop defaulting to the blue thumbs-up. Learn what each LinkedIn reaction signals, when to use it, and the 10-second habit that grows reach and relationships. Free webinar inside.
Stop Defaulting to the Thumbs up Reaction: How to Use LinkedIn Reactions to Build Real Engagement
Scrolling, tapping 👍, moving on… we’ve all done it. The blue thumbs-up (let’s call it Default Blue) is quick, but it rarely matches the moment. Every post you pass took courage, care or creativity. Choosing a better-fit reaction—then adding a sing...
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The Sparkle System – How to Win Clients on LinkedIn® Workbook cover
The Sparkle System - How to win clients on LinkedIn® Workbook
Struggling to stand out on LinkedIn®? Tired of posting into the void, second-guessing what to say, or feeling awkward about promoting yourself? The Sparkle System is your step-by-step guide to turning LinkedIn® from overwhelming to effortless, witho...
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Esther Partridge-Warner

Esther Partridge-Warner is a recognised author and expert in helping business owners maximize their online presence. With years of experience and a passion for demystifying social media, Esther delivers high-energy, interactive workshops that provide practical, actionable strategies for LinkedIn® success.


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