The Social Media Examiner recently published their 11th Social Media Industry Report.

They surveyed more than 4,800 marketers to understand how they’re using social media to grow and promote their businesses.  Over the next few weeks we’ll dive deep into some of the findings, but for now, here are the top 8 reasons given for being on social media:-

Increased exposure
Increased traffic
Generated leads
Improved sales
Developed loyal fans
Provided marketplace insight
Increased thought leadership
Grew business partnerships

How does this compare with your own experiences?

Interestingly, all these benefits have increased since The Social Media Examiner ran the survey in 2018.

Which platform do you think was the most-used? I’ll tell you next week!