Are you looking to boost your Facebook page?

Have you taken my Facebook quiz? There are 10 quick questions which will help analyse whether you are at
Rich Tea
Chocolate Chip Cookie
Millionaire’s Shortbread?

Here are 12 things to consider:-

  1. Your profile image
    Logo or photo? It’s up to you, but people buy from people!
  2. Cover image
    Photo or video? Remember, change it regularly!
  3. Templates and tabs
    You don’t need to stick to the default settings, personalise it for you and your business.
  4. Complete the ‘About us’ section
    Tell your brand story with a beautiful image.
  5. Add milestones
    Don’t forget to include an image and a call to action.
  6. Pinned posts
    This is a post that you can manually select to stay at the top of your timeline, so it is the first post visitors see when visiting your page.  Change it regularly.
  7. Timing
    Post when you know your followers are online for maximum reach and engagement. Read this for how to understand the best times to post, for your audience and followers.
  8. Keywords
    Keywords also matter in Facebook posts, captions, titles, tags, categories, and video descriptions.
  9. Links
    Always remember to link back to your website to use the power of Facebook to drive traffic to your site.
  10. Video
    We saw previously, that video scores more highly for engagement (even beating live video!) Check out this blog.
  11. Stories
    Facebook stories last 24 hours and are the latest format for content creators.  Following the way stories are used on Instagram, Snapchat and Whatsapp, it’s predicted that stories on Facebook will be the main way that users will share posts with their friends.  How are you using stories as part of your strategy? See this article from Buffer for more ideas.
  12. Messenger
    Have you set up default replies in Messenger?  Have you thought about using a chatbot?  Adding personalisation in Messenger is advantageous because in a Facebook study, 69 percent of U.S. respondents said that direct messaging a company helps them feel more confident about the brand.

With 94% of brands on Facebook, maybe it’s time to consider your Facebook page as an extension of your brand’s website or think of your website as an extension of your Facebook page?